Job Title: Manager of Marketing & Digital – Wisconsin Herd
Class: Full-Time
Reports to: Wisconsin Herd President
Location: Oshkosh, WI
The Milwaukee Bucks strive to be the best sports and entertainment company in the world. We are looking for dedicated people who champion innovation, inspire and empower their teammates to perform at a world-class level, and foster a culture of continuous improvement.
What We Offer:- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- 401K with company match
- Pet Insurance
- 12 weeks of paid time off for parents to welcome newborns, adopted and foster children
- Unlimited PTO
- Professional Development through our internal learning & development program – Antler Academy
- Employee Resource Groups
- Milwaukee Bucks and NBA League Discounts
Company Paid Parking and Phone Allowance
Overview: The Manager of Marketing & Digital drives and executes the Wisconsin Herd’s marketing strategy, oversees brand growth, optimizes digital performance and is responsible for driving single game ticket revenue. Reporting to the Team President, this role partners cross-functionally and collaborates with the Milwaukee Bucks to deliver impactful, results-driven marketing initiatives.
Duties and Responsibilities:
- Supervise and delegate responsibilities to Marketing & Digital team (may include but is not limited to digital intern, Video Content Coordinator, and Graphic Designer)
- Develop and manage media buy plan to ensure return on team advertising through driving walk-up ticket revenue
- Focus on organic growth and engaging fan base on a frequent and consistent basis through digital integration for Public Relations (PR), Community Relations (CR) and Basketball related information which may include but is not limited to: Facebook, Threads, Gyphy, Twitter, Instagram, Snapchat, YouTube and LinkedIn
- Write and develop team’s e-newsletters in collaboration with PR/CR and Ticketing departments
- Manage & consistently update websites layout and content updates
- Attend/lead meetings to plan, strategize and implement new and existing special events
- Day-to-day project management for department
- Work with President and Senior Management to develop and execute Herd brand strategy through short & long-term strategic marketing plans
- Develop e-marketing strategies, including new strategies
- Collaborate with Director of Ticket Sales and Director of Group Sales to analyze, develop and implement marketing & sales campaigns
- Participate in development of promotional events and campaigns to support sales efforts
- Measure advertising & promotional program value to increase effectiveness and reduce costs of sale
- Develop/manage fan and customer surveys, including evaluation of NBA research
- Coordinate internal platforms including but not limited to: Wrike, Slate, Stensul, ClipPro, Formstack, Marketo, Greenfly and Salesforce Marketing Cloud
- Manage Graphic Design & Video Content production internally and in collaboration with Milwaukee Bucks
- Partner with Game Operations and Partnership departments to develop consistent in-arena look & brand by creating and providing in-arena marketing assets (i.e. video board slates, close circuit TV slides, printed materials, etc..)
- Liaison with NBA G League Marketing & Digital to increase exposure using league insight and assets
- Work community events on a frequent and consistent basis to market team at a grass roots level
Game Day Responsibilities:
- Delegate Game Day Responsibilities mentioned below to Marketing Digital Team
- Ensure arena marketing assets are updated prior to games, during and post-game including but not limited to exterior “L-Shaped” reader board, close circuit TVs, in-arena slates, bathroom signage, etc…
- Take photos, videos, and post engaging content live on all Team social platforms in real time
- Create photo albums on respective social platforms
- Capture theme and excitement of game
- Help PR/CR department as needed
- Facilitate digital sponsorship game day activation needs in real time
Annual Projects:
- Update Team website and social media accounts to reflect updates for a new upcoming season in real time
- Development and production of marketing & sales collateral materials in collaboration with other departments that include ticket design, credentials, digital graphics, sponsorship activation elements and related materials.
- Collaborate with PR/CR & Partnership Activation departments to manage, plan, and implement fan engagement events including but not limited to: Season Ticket Holder events, Bar Network, and Draft Party
Qualifications
- Bachelor’s degree in marketing, business, sports administration, or a related degree
- At least 5 years of experience in marketing, digital, or similar roles
- Strong writing and communication skills, both technical and creative
- Proficiency in Microsoft Word and Excel
- Ability to prioritize multiple, time-sensitive tasks simultaneously
- Willingness to work non-traditional work hours (including nights and weekends)
- Detail-orientated ability to manage projects from inception through execution
- Proven leadership ability to influence, develop and empower employees to achieve objectives with team approach
All offers for employment with the Milwaukee Bucks are contingent upon the candidate having successfully completed a criminal background check. We will consider people with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.
The Milwaukee Bucks is an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Women/Disabled/Veteran/Gender Identity/Sexual Orientation.
We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team. We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Skills Required
- Bachelor’s degree in marketing, business, sports administration, or a related field
- At least 5 years of experience in marketing, digital, or similar roles
- Strong technical and creative writing and communication skills
- Proficiency in Microsoft Word and Microsoft Excel
- Ability to prioritize multiple time-sensitive tasks simultaneously
- Willingness to work non-traditional hours, including nights and weekends
- Ability to manage projects from inception through execution with strong attention to detail
- Proven leadership ability to influence, develop, and empower employees
What We Do
A new ownership group headed by entrepreneurs Wesley Edens, Jamie Dinan, Jimmy Haslam, and an impressive assemblage of Milwaukee community leaders infuses the team and city with a new vitality driven by the promise of a next-generation team that remains true to the spirit of the “Brew City.” In addition to an exciting roster of talented players, the organization is in the final stages of a new arena to serve as the home for the next era of Bucks basketball. The state-of-the-art facility will become an important part of the revitalization of downtown Milwaukee and become integral to the community’s economic future. This new beginning for the Milwaukee Bucks is preceded by a lengthy history of success in the NBA, highlighted by the franchise’s NBA Championship in 1971 and 2021. In just the team’s third season of action, the Bucks earned the distinction of owning the quickest rise from expansion team to champion in any of the four major North American professional leagues. The Bucks also count two conference championships, 13 division titles, and 27 postseason appearances among the team’s many accomplishments. Additionally, numerous Bucks players, coaches, and contributors are included as members of the Naismith Memorial Basketball Hall of Fame.
