The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision-making and operational excellence within the marketing organization. This role leads the measurement, analysis, and optimization of marketing performance, manages marketing technology and automation systems, and supports campaign execution and reporting. The Manager partners closely with marketing, sales, and product teams to improve lead management, conversion rates, and overall marketing effectiveness.
What you will do at VeSync:
- Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.
- Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
- Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies.
- Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
- Ensure accurate measurement of marketing ROI and campaign effectiveness.
- Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
- Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner.
- Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.
- Collaborate with functional leaders to design and analyze A/B tests to compare different marketing strategies and determine the most effective approaches.
- Implement and manage marketing automation tools to streamline repetitive tasks to enable teams to scale growth.
- Oversee the selection, integration, and ongoing optimization of marketing technology platforms to ensure seamless data flow, improved workflow efficiency, and enhanced performance.
- Design, document, and refine marketing processes and workflows to ensure smooth project execution, reduce inefficiencies, and align team activities.
- Review, enforce, refine operational procedures to enhance efficiency.
- Centralize vendor management to ensure optimization of resources.
- Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
- Build and lead a high-performing regional team, fostering collaboration and innovation.
- Cultivate a culture of ownership, proactiveness, and result-driven performance.
- Manage partnerships with external vendors, agencies, and developers as needed.
- Define KPIs for the team and manage the team performance.
What you bring to the role:
- Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
- 8+ years of experience in marketing analytics, marketing operations, or related roles.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools.
- Strong knowledge of Shopify platform, preferably Shopify Plus.
- Experience with data analysis, visualization, and reporting.
- Excellent problem-solving, project management, and organizational skills with an ability to prioritize tasks effectively.
- Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
- Analytic certifications from recognized institutions or platforms a plus
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $150K
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Skills Required
- Bachelor's degree in Business, Marketing, Data Science, Statistics, or related field
- 8+ years of experience in marketing analytics, marketing operations, or related roles
- Proficiency with marketing automation platforms
- Proficiency with CRM systems
- Experience with data analysis, visualization, and reporting (analytics tools)
- Strong knowledge of Shopify platform
- Experience with Shopify Plus
- Experience implementing, integrating, and optimizing marketing technology platforms
- Experience designing and analyzing A/B tests
- Excellent problem-solving, project management, and organizational skills
- Experience building and leading teams and managing external vendors/agencies
- Solid understanding of customer behavior and e-commerce market trends
- Analytic certifications from recognized institutions or platforms
- On-site work in Tustin, CA
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment. By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories. Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive. With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment. Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
