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The Role
Owns digital subscriber growth and engagement through email marketing, lifecycle campaigns, conversion optimization, newsletters, social media, events promotion, CRM/ESP management, and performance reporting. The role writes marketing copy, manages segmentation and A/B testing, tracks subscriber and funnel metrics, produces basic graphics, maintains digital publishing workflows, and pilots AI tools for data operations. It requires strong writing, digital marketing experience, CRM/ESP proficiency, political or public affairs familiarity, and comfort using performance data.
Summary Generated by Built In
About the Role
The Cook Political Report is seeking a Digital Marketing & Engagement Manager to own the growth and performance of our digital subscriber platform. This individual will write and manage marketing copy; build and optimize transactional and marketing email campaigns; and design conversion strategies that grow and retain our subscriber base — all while maintaining a tone consistent with our team of nonpartisan political analysts and tailored to a sophisticated Washington, DC professional audience. This is a non-supervisory role ideal for a dynamic, early- to mid-career digital marketer who wants substantive ownership over a small, high-trust brand's digital presence.
Key Responsibilities
- Design, build, test, and manage both transactional and marketing email campaigns using an ESP (e.g., Customer.io) — including segmentation, A/B testing, and lifecycle/nurture sequences.
- Write clear, compelling copy for newsletters, social media, event promotion, and general marketing communications that reflects Cook Political's nonpartisan, analytical brand voice.
- Develop, test, and execute campaigns that convert free readers/subscribers into paying subscribers, tracking funnel performance and iterating based on data.
- Own the end-to-end publishing process for regular newsletters, coordinating with the managing editor on content while managing layout, scheduling, and distribution.
- Maintain a consistent digital presence across social channels (including Substack), complementing analyst-driven content with platform-appropriate framing.
- Track subscriber, engagement, and conversion metrics; report on campaign performance and recommend optimizations to the COO.
- Collaborate with the Director of Communications to track impact and engagement trends for media appearances across digital and on air channels and recommend optimizations to the COO.
- Maintain clean data hygiene and workflows within the CRM/ESP, ensuring accurate segmentation and personalization.
- Explore and pilot AI tools to improve data workflows, and stay current on emerging AI/data tools relevant to CRM/ESP management.
- Produce basic marketing graphics and social assets using Canva & Adobe; work fluently within Google Workspace for collaboration and reporting.
- Apply digital marketing and CRM expertise to promote and support Cook Political's event offerings (registration campaigns, follow-up nurture sequences, sponsor/attendee communications).
Requirements
- 3–5 years of professional experience in digital marketing, email marketing, or audience development — no supervisory experience required.
- Strong, demonstrable writing skills across formats (newsletter, social, transactional/marketing email).
- Hands-on experience with an ESP or marketing/sales CRM (Customer.io, HubSpot, Mailchimp, Salesforce Marketing Cloud, or similar).
- Working knowledge of nonpartisan political analysis, election coverage, or the broader "business of politics" (campaigns, government affairs, policy media, or PACs).
- Genuine interest in politics and public affairs, with the judgment to maintain a strict nonpartisan tone.
- Proficiency with Canva and Google Workspace (Docs, Sheets, Slides, Gmail/Calendar).
- Experience with digital products/platforms at a DC media brand, PAC, trade association, or government affairs organization strongly preferred.
- Comfort working with performance data (open/click rates, conversion funnels, subscriber growth metrics) to inform decisions.
- Bachelor's degree preferred but not required with equivalent experience.
Benefits
This full-time position is eligible for a generous benefits package including options for medical, dental and vision insurance, a 401(k) with company match, and bonuses. From flexible PTO to promoting wellness, we believe in the value of relationships and working as hard as you play.
Invincible Summer Media, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, Invincible Summer Media, Inc complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Invincible Summer Media, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Skills Required
- 3-5 years of professional experience in digital marketing, email marketing, or audience development
- Strong, demonstrable writing skills across newsletters, social media, transactional email, and marketing email
- Hands-on experience with an ESP or marketing/sales CRM such as Customer.io, HubSpot, Mailchimp, Salesforce Marketing Cloud, or similar
- Working knowledge of nonpartisan political analysis, election coverage, or the broader business of politics
- Genuine interest in politics and public affairs, with judgment to maintain a strict nonpartisan tone
- Proficiency with Canva and Google Workspace
- Comfort working with performance data, including open rates, click rates, conversion funnels, and subscriber growth metrics
- Experience with digital products or platforms at a DC media brand, PAC, trade association, or government affairs organization
- Bachelor's degree or equivalent experience
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The Company
What We Do
The Cook Political Report is an independent, non-partisan newsletter that analyzes elections and campaigns for the U.S. House of Representatives, U.S. Senate, Governors, and President, as well as American political trends.
