The Role
Leads end-to-end design and development of plus-size menswear, including seasonal concepts, fit and pattern coordination, range planning, consumer insights, and cross-functional execution. The role owns product performance, commercial viability, fit consistency, collection timelines, and SKU productivity while collaborating with merchandising, production, and marketing teams.
Summary Generated by Built In
Department: Design
Location: Bangalore
Reporting To: Head of Design
Experience: 5–8 years
Role Summary
The Manager – Design (Plus Size) will build and scale the plus-size menswear category. This role involves end-to-end ownership of design, fit development, and range creation, ensuring alignment with brand aesthetics, consumer needs, and business goals.
Key Responsibilities
1. Design & Product Development
- Lead design for plus-size menswear across categories (shirts, t-shirts, etc.)
- Develop seasonal concepts aligned with brand direction
- Ensure trend relevance while maintaining commercial viability
2. Fit & Technical Development
- Develop and refine plus-size fits specific to target body types
- Collaborate with pattern-making and sampling teams
- Conduct fit sessions and ensure consistency across styles and sizes
3. Range Planning & Execution
- Build assortments based on sales data, consumer insights, and market trends
- Ensure depth in key styles and optimize SKU productivity
- Work with merchandising teams on pricing and range structure
4. Cross-Functional Coordination
- Collaborate with:
- Merchandising (assortment planning, pricing)
- Production (feasibility, timelines)
- Marketing (campaign inputs, storytelling)
- Ensure timely delivery from concept to final product
5. Consumer & Market Insight
- Understand plus-size consumer needs, preferences, and pain points
- Benchmark competition and identify market gaps
- Translate insights into actionable design strategies
Qualifications & Skills
- Bachelor’s degree in Fashion Design or related field
- 5–8 years of experience in menswear design
- Experience in plus-size or extended sizing preferred
- Strong understanding of garment construction, fit, and pattern development
- Proficiency in design tools (Adobe Suite, etc.)
- Strong communication and collaboration skills
Key Competencies
- Product ownership
- Attention to fit and detail
- Commercial awareness
- Problem-solving mindset
- Ability to work in a fast-paced environment
KPIs / Success Metrics
- Sell-through and performance of plus-size category
- Fit approval and reduction in returns due to fit issues
- Timely delivery of collections
- Range productivity (hit rate of styles)\
Additional Notes
- This role requires a balance of creative and analytical thinking
- Candidate should be comfortable working in a high-growth, fast-paced environment
Skills Required
- Bachelor’s degree in Fashion Design or a related field
- 5-8 years of experience in menswear design
- Experience in plus-size or extended sizing
- Strong understanding of garment construction, fit, and pattern development
- Proficiency in Adobe Suite or similar design tools
- Strong communication and collaboration skills
- Ability to work in a fast-paced environment
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The Company
What We Do
SNITCH is a Bengaluru-based, internet-first men's fast-fashion brand in India founded by Siddharth Dungarwal. It offers trendy apparel and accessories — including shirts, jeans, trousers, T-shirts and more — for the modern man, sold online via its website and iOS/Android apps with personalized recommendations, wishlist early access and loyalty programs, and it has grown rapidly through a Series B funding round.
