Lifecycle Marketing Strategist
Classification
Exempt
Reports to
Head of Marketing
JOB DESCRIPTION
Summary/Objective
Lifecycle Marketing Strategist is responsible for planning and executing customer lifecycle marketing campaigns that drive engagement, retention, and revenue across both B2C and B2B customer segments. This role partners closely with the Lifecycle Marketing Technologist to develop campaign strategies, translate customer journey objectives into customer communications, manage content and messaging, coordinate cross-functional workflows, and optimize customer touchpoints across email, SMS, digital signage, and other communication channels. The ideal candidate combines strategic thinking, content expertise, and strong project management skills to deliver integrated campaigns that enhance the customer experience and support business objectives.
Essential Functions
Campaign Strategy & Planning
- Develop strategic creative briefs that guide campaign development and ensure consistent messaging across channels and teams
- Plan and execute integrated lifecycle marketing campaigns across email, SMS, digital signage, and other customer communication channels
- Partner with the Lifecycle Marketing Technologist to translate campaign objectives into audience definitions, customer segments, and communication requirements that support successful technical execution
- Support the development and optimization of customer journey strategies across key lifecycle stages, including onboarding, engagement, cross-sell, retention, and win-back initiatives
- Monitor marketing trends, channel best practices, and competitive activity to identify opportunities for improved customer engagement
- Coordinate campaign calendars and partner with cross-functional teams to ensure successful execution
Content Strategy & Customer Communications
- Own content strategy and messaging for lifecycle marketing campaigns
- Own the digital signage content strategy and calendar, partnering with Customer Acquisition, Market Activation, and Lifecycle Marketing teams to deliver relevant, timely, and consistent messaging that supports business objectives and enhances the in-store customer experience
- Partner with creative teams to develop customer-focused messaging that aligns with brand standards and business objectives
- Coordinate legal, regulatory, and brand compliance reviews to ensure customer communications meet promotional, disclosure, and brand requirements prior to deployment
- Ensure messaging consistency across lifecycle touchpoints while adapting content to channel-specific best practices
Project Management & Quality Assurance
- Manage campaign workflows, timelines, approvals, and stakeholder coordination to ensure timely delivery.
- Manage the intake and prioritization of lifecycle marketing requests, ensuring alignment with business objectives and campaign calendars.
- Partner with the Lifecycle Marketing Technologist to coordinate campaign testing and launch readiness across customer communication channels.
- Conduct quality assurance reviews to ensure promotional accuracy, brand consistency, and a seamless customer experience.
- Validate customer-facing campaign elements, including messaging, personalization, links, offers, and customer experience flows prior to deployment
Email, SMS & Campaign Optimization
- Partner with the Lifecycle Marketing Technologist to execute and optimize email and SMS campaigns
- Ensure messaging, audience segmentation, and campaign execution align with lifecycle marketing strategies
- Analyze campaign performance metrics and apply insights to improve engagement, conversion, retention, and customer lifetime value
- Evaluate campaign performance using both engagement metrics and business outcomes, including conversion, retention, and revenue impact
- Support testing and optimization initiatives to continuously improve lifecycle marketing performance
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
Supervisory Responsibility
This position has no supervisory responsibilities.
Work EnvironmentThis job operates in a professional office environment. This role routinely involves standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical DemandsMust be able to sit for long periods of time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Position Type/Expected Hours of WorkThis is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.
Travel0-10%
Required Education and Experience
- 4-year degree
- Bachelor’s degree in marketing, Communications, Business, or a related field
- 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
- Experience developing and executing multi-channel marketing campaigns
- Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
- Strong project management and organizational skills
- Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
- Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
- Excellent written communication, analytical, and collaboration skills
Preferred Experience
- Bachelor’s degree in marketing, Communications, Business, or a related field
- 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
- Experience developing and executing multi-channel marketing campaigns
- Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
- Strong project management and organizational skills
- Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
- Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
- Excellent written communication, analytical, and collaboration skills
AAP/EEO StatementReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Skills Required
- 4-year degree
- Bachelor's degree in marketing, Communications, Business, or a related field
- 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
- Experience developing and executing multi-channel marketing campaigns
- Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
- Strong project management and organizational skills
- Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
- Ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
- Excellent written communication, analytical, and collaboration skills
- Bachelor's degree in marketing, Communications, Business, or a related field
- 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
- Experience developing and executing multi-channel marketing campaigns
- Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
- Strong project management and organizational skills
- Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
- Ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
- Excellent written communication, analytical, and collaboration skills
What We Do
We take wireless personally. As Verizon's premier retail partner, we sell the latest smartphones, tablets, smartwatches, and accessories from the world's most innovative brands. From the start, our dedication to knowledgeable, in-person service has been our signature. For nearly 30 years, we’ve built our reputation as the best in the industry by providing outstanding customer experiences. What started as a single location in Knoxville, TN has since grown to nearly 800 stores across 40 states with over 7,000 team members. Even as we’ve expanded, our core values have remained the same. We emphasize hard work, collaboration, and striving for mutual success at every corner of our company. We're a company built on better experiences. We invest in our people -- providing the training, insight, and mentorship needed to excel -- so that they can provide our customers with support and expertise that helps to connect them with the right devices. There are plenty of reasons to join our team. Here are our top five: Sell the best. We carry the Verizon products and services that customers love. Life-changing income. Uncapped earning potential for the life you want. An exciting future. Grow your skill, gain advancement opportunities, and thrive. A reason to excel. Our compensation structure ensures great pay for great performance. Incredible work culture. We strive for collaboration, support, and mutual success. Apply today to start a career you’ll love.
