Lead, User-Led Growth (Referrals & Affiliates)

Posted 10 Days Ago
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Delhi, New Delhi, Delhi, IND
In-Office
Mid level
Software • Travel
The Role
Own Atlys’s referral and affiliate growth programs end to end. Responsibilities include designing incentives and reward economics, improving referral experiences with Product and Engineering, analyzing user referral behavior, running motivation studies, building fulfillment and reporting processes, executing campaigns, managing rewards, and preventing fraud. The role requires balancing strategic ownership with detailed operational execution and data-driven experimentation.
Summary Generated by Built In
About Atlys

Our mission is to enable every person on Earth to travel freely.

Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers.

Atlys is changing that.

We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early.

The Role

We’re looking for a User-Led Growth Lead to turn our 1M+ travellers into one of Atlys’s most powerful growth channels.

You’ll own the referral & affiliate program end to end, from how it is constructed and how it shows up in the product to the data and operations that make it run, working closely with Product, Engineering, Marketing and Data.

This is a high-ownership role for someone who has built something from scratch and can own both the strategy and the execution.

The Job
  • Own the referral program construct, the incentives, reward economics and placement in the traveller journey, rebuilt from first principles and extended with new levers like an affiliate program.

  • Reimagine the referral experience with Product and Engineering, from discovery and sharing to reward redemption across the app and website, shipping experiments that move the numbers.

  • Understand who refers and why, digging into data on non-referrers, new referrers and power referrers and running motivation studies that turn into targeted interventions.

  • Build the processes behind the program, from reward fulfilment to reporting, so it runs reliably at scale.

  • Run a tight ship on delivery, executing referral and UGC campaigns relentlessly, paying every reward on time and catching fraud before it scales.

The Ideal Candidate

You’ll likely thrive in this role if you:

  • Have 3–4 years of experience in growth, product or strategy roles at a startup.

  • Have built something from 0 to 1, ideally a referral, loyalty or user-led growth program, and taken it from idea to scale.

  • Are a first-principle thinker who is deeply data-driven and lets numbers, not opinions, guide decisions.

  • Have a strong grasp of consumer psychology and product, and understand how incentives, timing and UX shape user behaviour.

  • Are execution-heavy with strong ops diligence: you sweat the details, close loops and ship fast.

We hire exceptional people for their craft, not travel enthusiasts. We solve hard problems that happen to touch global travel and government infrastructure.

What you can expect

Atlys is built by a small team with outsized ambition, high ownership, and an obsession with doing great work.

Here’s what you can expect:

  • Competitive compensation and equity so you participate in the value you help create.

  • Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us.

  • A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off.

  • Lunch, high tea and dinner at the office, so the basics are taken care of while we build together.

  • Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft.

  • Relocation support to make moving closer to the team as seamless as possible.

  • Great tools to do your best work, including high-spec equipment and software.

  • An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator.

Our values shape how we make decisions, work together and build for travelers. The bar is high, the pace is fast, and the way we work is deliberate. Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront.

Come build the intelligence layer for global travel

Skills Required

  • 3-4 years of experience in growth, product, or strategy roles at a startup
  • Experience building a program or product from 0 to 1 and scaling it
  • Experience with referral, loyalty, or user-led growth programs
  • Strong data-driven decision-making skills
  • Strong understanding of consumer psychology, incentives, timing, and user experience
  • Strong execution and operational diligence
  • Ability to work cross-functionally with Product, Engineering, Marketing, and Data teams
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The Company
HQ: New Delhi
250 Employees
Year Founded: 2021

What We Do

Atlys is a travel-visa technology platform that helps people obtain travel authorizations more quickly and with less friction. Its service lets travelers discover destinations, plan visa requirements, submit applications, receive expert assistance, and track progress digitally. Operating across 120+ destinations, Atlys aims to simplify the traditionally complex visa process and make international travel more accessible while offering a transparent, guided application experience.

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