The Lead Generation Manager is responsible for building and managing a strong pipeline of qualified leads to support the company’s revenue growth. This role focuses on identifying potential clients, initiating first contact, nurturing relationships, and qualifying opportunities before handing over sales-ready leads to the Business Development Managers.
Key Responsibilities:
Lead Generation & Prospecting
- Identify and research potential clients across relevant industries and markets.
- Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels.
- Build and maintain an active database of prospects and decision-makers.
Initial Outreach & Qualification
- Initiate first contact with prospects to introduce CREA’s services and assess client needs.
- Qualify leads based on predefined criteria (budget, needs, decision authority, timing).
- Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting.
Pipeline Management
- Track and manage lead progress using CRM tools or internal tracking systems.
- Ensure accurate documentation of client information, conversation notes, and follow-up actions.
- Maintain a healthy and up-to-date lead pipeline to support Business Development targets.
Handover to Business Development Team
- Coordinate with Business Development Managers to arrange qualified client meetings.
- Ensure smooth handover by providing clear background, client needs, and conversation history.
- Support Business Development Managers during early-stage discussions when needed, prior to pitching and deal closure.
Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 3–5 years of experience in lead generation, sales development, inside sales, or a similar role.
- Strong experience with cold calling, outbound messaging, and prospecting techniques.
- Familiarity with CRM systems and lead tracking tools is a plus.
- Excellent communication and interpersonal skills.
- Highly organized, target-driven, and comfortable working with KPIs.
- Resilient mindset with the ability to handle rejection and maintain motivation.
Why Join Us:
- Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia
- Work with top international and regional brands across fashion, beauty, lifestyle, and more
- Lead a high-performing team and play a key role in shaping our commercial future
- Dynamic, multicultural, and collaborative work environment with strong opportunities for career development
What We Offer:
- Career development opportunities within a leading eCommerce company.
- Benefits packages include Health, Life, Dental insurance
- Hybrid working environment (One day a week Work-from-Home)
- 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.
Office Location:
- APAC Tower – BTS Ekkamai (Working on Monday to Friday)
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or a related field
- 3-5 years of experience in lead generation, sales development, inside sales, or a similar role
- Strong experience with cold calling, outbound messaging, and prospecting techniques
- Familiarity with CRM systems and lead tracking tools
- Excellent communication and interpersonal skills
- Highly organized and target-driven, with comfort working with KPIs
- Resilient mindset and ability to handle rejection while maintaining motivation
What We Do
CREA helps brands across Southeast Asia grow through e-commerce and live commerce. It provides an omnichannel offering that spans livestream and content production, online-store operations, commerce technology, social-commerce marketing, and e-fulfillment. The company works with regional and international brands in sectors such as fashion, beauty, and lifestyle, combining channel and marketing expertise with operational services to improve brands’ digital reach, engagement, and sales.
