Klondike Innovation Associate Brand Manager

Posted 4 Days Ago
Be an Early Applicant
Sylvan, MI, USA
In-Office
89K-133K Annually
Mid level
Food • Manufacturing
The Role
The Innovation Associate Brand Manager will translate consumer insights, cultural trends, and brand strategy into Klondike products, packaging, communications, and market experiences. Responsibilities include leading innovation and commercialization projects, developing business cases, coordinating cross-functional workstreams, influencing go-to-market plans, managing agencies, evaluating launches, and using consumer, category, customer, and financial data to drive growth.
Summary Generated by Built In

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. 
 

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. 

Terms: Candidates must be legally authorized to work in the United States on a full‑time basis without the need for current or future employer sponsorship. Employment eligibility will be verified as part of the hiring process. 


The Role

Klondike is one of America’s most iconic frozen novelty brands. The Innovation Associate Brand Manager will help build its next chapter by translating brand strategy, consumer insight and cultural trends into products, packaging, communications and market experiences that drive growth.


What Your Responsible For:

This is not a traditional product-development-only role. The ABM will connect long-term brand direction with end-to-end innovation delivery—shaping the product proposition and consumer story, leading commercialization, influencing go-to-market plans and ensuring that each initiative strengthens the Klondike masterbrand. This role is a dynamic mix that combines brand strategy, storytelling, innovation leadership, consumer and cultural insight, and measurable business impact.


Because Klondike operates with a lean brand structure, this person must be comfortable working with significant autonomy, bringing forward clear recommendations and leading through influence. The role requires both strategic judgment and detailed execution, without implying formal Brand Manager title authority or direct people management.


We're Looking For Someone Who:
  • Bachelor’s degree and approximately 3–5 years of brand marketing, innovation, commercialization or closely related consumer-business experience; MBA a plus.
  • Demonstrated ability to connect consumer insight, brand strategy and commercial reality into actionable recommendations.
  • Experience leading complex projects across functions, managing multiple workstreams, deadlines, dependencies and stakeholders.
  • Working knowledge of innovation and commercialization, including concept development, business cases, product and packaging development, launch planning and post-launch evaluation.
  • Strong analytical skills and comfort using consumer, category, customer and financial information to make decisions.
  • Experience briefing, managing and evaluating creative, design, research or communications agencies.
  • Strong written, verbal and presentation skills, with the ability to make complex issues clear and compelling.
  • Ability to operate with autonomy, navigate ambiguity and make progress without waiting for perfect information.
  • Demonstrated ability to influence colleagues and senior stakeholders without direct authority.
  • Strong attention to detail, especially across claims, packaging, artwork, financial assumptions and launch-critical timelines.
  • A genuine interest in consumers, culture, food, brands and the changing ways people discover and purchase products.
Preferred Experience
  • Experience in consumer packaged goods, food, frozen products or another operationally complex category.
  • Exposure to retailer and channel-specific commercialization, including mass, grocery, digital commerce or out-of-home channels.
  • Experience with syndicated category data, consumer panels, concept testing and brand-health measurement.
  • Experience supporting licensed, co-branded or external-partner innovation.
  • Familiarity with pricing, pack architecture, margin analysis, volume forecasting and innovation financials.
  • Working knowledge of digital commerce and AI-enabled marketing tools, with the ability to use them responsibly to accelerate insight generation, asset development and workflow efficiency.

WHAT YOU'LL GET:
Alongside meaningful work and strong development, we offer a reward package that typically includes:

  • Market-competitive pay and performance related rewards
  • Flexible ways of working
  • Support for health, wellbeing and life outside of work
  • Time off to rest and recharge
  • Ongoing learning and development opportunities
  • Medical, dental and (where applicable) vision coverage 
  • Health and wellbeing support, including employee assistance programs and wellness initiatives 
  • Health-related savings and spending accounts 
  • Retirement savings programs with a competitive matching plan 
  • Additional employee perks (e.g., corporate discounts, commuter or learning support) 
  • Benefits vary by country and are subject to plan terms and eligibility. 

Pay: The pay range for this position is $88,600 to $133,000. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 
Bonus: This position is bonus eligible. 
Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.


Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 


You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.


  • Roles with real accountability and visible impact
  • Free to move fast, experiment and challenge how things are done
  • Continuous learning and development as the business grows
  • Reward linked to performance and contribution.


Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.


Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 


If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.


Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.   
Disclaimer 
Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 


Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

Skills Required

  • Bachelor's degree
  • Approximately 3-5 years of brand marketing, innovation, commercialization, or closely related consumer-business experience
  • Ability to connect consumer insight, brand strategy, and commercial considerations into actionable recommendations
  • Experience leading complex cross-functional projects and managing multiple workstreams, deadlines, dependencies, and stakeholders
  • Working knowledge of innovation and commercialization, including concept development, business cases, product and packaging development, launch planning, and post-launch evaluation
  • Strong analytical skills and ability to use consumer, category, customer, and financial information for decision-making
  • Experience briefing, managing, and evaluating creative, design, research, or communications agencies
  • Strong written, verbal, and presentation skills
  • Ability to operate autonomously, navigate ambiguity, and make progress without perfect information
  • Ability to influence colleagues and senior stakeholders without direct authority
  • Strong attention to detail across claims, packaging, artwork, financial assumptions, and launch timelines
  • Genuine interest in consumers, culture, food, brands, and changing purchasing behavior
  • MBA
  • Experience in consumer packaged goods, food, frozen products, or another operationally complex category
  • Exposure to retailer and channel-specific commercialization, including mass, grocery, digital commerce, or out-of-home channels
  • Experience with syndicated category data, consumer panels, concept testing, and brand-health measurement
  • Experience supporting licensed, co-branded, or external-partner innovation
  • Familiarity with pricing, pack architecture, margin analysis, volume forecasting, and innovation financials
  • Working knowledge of digital commerce and AI-enabled marketing tools
  • Legal authorization to work full-time in the United States without current or future employer sponsorship
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The Company
19,000 Employees
Year Founded: 2025

What We Do

The Magnum Ice Cream Company is a global pure-play ice cream business and the world’s largest ice cream company. Its portfolio includes brands such as Magnum, Ben & Jerry’s, Cornetto, Wall’s, Talenti, Popsicle and Yasso. It serves consumers in 80 markets, with a network of factories, research and development centres and freezer cabinets. Its mission is to create joyful ice cream experiences.

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