About the Role
We are looking for a proactive and organised Junior PR Executive to support media relations, influencer outreach, content development, campaign execution, and reporting. The ideal candidate should have strong communication and research skills, attention to detail, and the ability to coordinate with media professionals, influencers, clients, and internal teams.
Employment Type: Full-time
Research and build relationships with journalists, publications, podcasts, and media platforms.
Create and pitch press releases, brand stories, interviews, and media opportunities.
Manage media outreach, follow-ups, and journalist coordination.
Identify relevant influencers and creators based on brand fit and engagement.
Coordinate outreach, briefs, deliverables, timelines, and campaign requirements.
Track influencer content and campaign performance.
Draft pitches, articles, press releases, talking points, emails, and other PR communication.
Create media kits, company profiles, FAQs, and presentations.
Ensure all communication is clear, accurate, and consistent.
Support PR campaigns, launches, events, and media interactions.
Coordinate invitations, media kits, interviews, and on-ground requirements.
Maintain trackers and prepare regular reports on outreach, coverage, and campaign performance.
Monitor media coverage, brand mentions, competitors, and industry trends.
Identify relevant PR opportunities and flag important developments.
Coordinate with clients and internal teams to ensure timely delivery of work.
Requirements
Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, English, or a related field.
0–1 year of relevant experience; fresh graduates with PR or communications internships may apply.
Strong written and verbal communication skills.
Good command of English; knowledge of Hindi or regional languages is an advantage.
Basic understanding of PR, media relations, influencer marketing, and digital communication.
Strong research, documentation, coordination, and follow-up skills.
Ability to manage multiple assignments and deadlines.
Familiarity with Microsoft Office or Google Workspace.
Awareness of current news, media trends, social platforms, and influencer culture.
A proactive attitude, attention to detail, and willingness to learn.
Skills Required
- Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, English, or a related field
- 0–1 year of relevant experience; PR or communications internships may qualify
- Strong written and verbal communication skills
- Good command of English
- Knowledge of Hindi or regional languages
- Basic understanding of public relations, media relations, influencer marketing, and digital communication
- Strong research, documentation, coordination, and follow-up skills
- Ability to manage multiple assignments and deadlines
- Familiarity with Microsoft Office or Google Workspace
- Awareness of current news, media trends, social platforms, and influencer culture
- Proactive attitude, attention to detail, and willingness to learn
What We Do
The Works is a Mumbai-based full-service advertising agency that solves business challenges through creative, strategic, and performance-driven solutions. It operates as an integrated branding, advertising, and technology agency, working with brands at the business-strategy level to conceptualize communication plans and improve consumer communication. The company also describes itself as a full-service digital media agency creating effective communications for clients across channels.
