The Role
Plans and executes influencer marketing campaigns for the agency and its clients. Responsibilities include sourcing and onboarding influencers, negotiating rates, preparing campaign briefs, coordinating content and deliverables, reviewing posts for brand and compliance alignment, supporting offline activations, analyzing campaign performance, and managing influencer, vendor, freelancer, and client relationships.
Summary Generated by Built In
BrandCrest Holdings is a diversified business group committed to building agile, high-impact brands across India’s evolving business landscape. We operate through two key verticals:
- AdCrest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands.
- FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.
Job Summary:
The Influencer Marketing Executive will be responsible for planning, executing, and managing influencer-led campaigns for both the agency and its clients. This includes identifying the right talent, onboarding influencers, coordinating deliverables, and ensuring campaigns meet performance and engagement targets.
Key Responsibilities:
- Influencer Identification & Onboarding
- Source and evaluate relevant influencers (nano, micro, macro)
- Maintain a database of in-house and freelance influencers.
- Negotiate rates and close collaboration deals with freelancers and brand ambassadors.
- Campaign Planning & Execution
- Plan influencer marketing strategies aligned with brand/client objectives.
- Draft campaign briefs and manage timelines for content creation and posting.
- Content Coordination
- Ensure content aligns with brand voice, compliance, and campaign objectives.
- Review, approve, and track influencer posts (Instagram, YouTube, etc.).
- Coordinate cross-posting during offline activations and event-based promotions.
- Reporting & Analysis
- Create campaign performance reports for internal and client review.
- Suggest optimizations for future influencer selection and campaign strategy.
- Vendor & Stakeholder Collaboration
- Work closely with freelancers, vendors, and on-ground teams for smooth execution.
- Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring.
Requirements
Requirements:
- Bachelor’s degree in Marketing, Mass Communication, PR, or related field.
- 2–3 years’ experience in influencer marketing
- Strong knowledge of Instagram, YouTube, and short-form content trends.
- Excellent communication and negotiation skills.
- Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus.
Specification:
Experience: 2–3 years’ experience in influencer marketing
Location: JP Nagar, Bangalore
Salary: Open to discussion
Benefits
Perks & Benefits:
✓ Glass Door Work Culture
✓ Mentorship
✓ Flexible Hours
✓ Casual Wear (Except for Client facing Employees)
✓ Refreshment
✓ Parking
✓ Compensatory Offs
✓ Travel & Expense Reimbursement
✓ Accidental Insurance
✓ Health Insurance
✓ Company Retreats
✓ Team Building Events
✓ ESOPs
✓ Perks from Client
✓ Networking & Conference
✓ Job Training
Skills Required
- Bachelor's degree in Marketing, Mass Communication, Public Relations, or a related field
- 2–3 years of experience in influencer marketing
- Strong knowledge of Instagram, YouTube, and short-form content trends
- Excellent communication and negotiation skills
- Familiarity with Canva, Google Sheets, and influencer marketing platforms
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The Company
What We Do
BrandCrest Holdings is a diversified Indian business group that builds and operates brands spanning AI-powered B2B technology, integrated advertising, and virtual CFO services. Through teams such as DigitalSME, AdCrest, and FinCrest, it combines strategy, speed, and smart technology to help businesses move from inception to impact. The group also recruits for technology, creative, finance, strategy, and operational roles.
