About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Ogilvy fue fundada en 1948 por David Ogilvy. David creó una cultura que respeta y se preocupa profundamente por su gente y sus clientes. Nuestra misión es inspirar a personas y marcas para generar un impacto, y nos comprometemos a atraer, desarrollar y retener el mejor talento de la industria.
Sobre el puestoBuscamos un/a Influence Strategist para liderar la visión estratégica dentro de nuestro equipo de Influence Marketing, un área transversal clave que da soporte y consultoría a toda la agencia.
Siendo el foco el diseño estratégico, la conceptualización y la supervisión cualitativa de los proyectos. Liderarás la estrategia de influencia para concursos de nuevo negocio (pitches), campañas puntuales y estrategias anuales de clientes consolidados. Buscamos un perfil con una mirada 360°, creativa y analítica, capaz de integrar de forma natural el Influencer Marketing en el ecosistema digital y garantizar la excelencia estratégica en cada propuesta.
Principales responsabilidades:- Dirección Estratégica 360°: Diseñar marcos y estrategias de influencia de alto nivel que se integren coherentemente con los planes de PR, social media, medios pagados y activaciones de marca.
- Propuestas de nuevo negocio: Idear y liderar la propuesta estratégica de influencia en pitches y concursos clave para la captación de nuevas cuentas.
- Estrategias Anuales y Proyectos Clave: Desarrollar hojas de ruta estratégicas anuales (always-on) y marcos conceptuales para proyectos especiales de gran envergadura.
- Supervisión y Validación de Castings: Definir los criterios estratégicos de selección (perfiles, afinidad, brand safety, representatividad) y supervisar/validar las propuestas de perfiles elaboradas por los equipos operativos o agencias colaboradoras.
- Ideación Creativa: Generar conceptos, narrativas y dinámicas innovadoras de la mano del equipo creativo que sirvan de guía para que los creadores desarrollen contenidos alineados con los objetivos de marca.
- Supervisión de Calidad y Regulación: Garantizar que las activaciones respeten la estrategia definida y cumplan rigurosamente la normativa legal vigente sobre publicidad de influencers y transparencia.
- Frameworks de Medición & Análisis: Definir los KPIs y modelos de atribución/impacto; supervisar los informes de resultados para extraer aprendizajes e insights estratégicos para los clientes.
- Rol Consultor Transversal: Asesorar y actuar como referente estratégico de influencia para los directores de cuentas, directores creativos y equipos de PR de la agencia.
- Tendencias & Innovación: Identificar tendencias emergentes en la creator economy y plataformas para traducirlas en oportunidades estratégicas para nuestros clientes.
- Experiencia: Entre 3 y 5 años en roles estratégicos de Influencer Marketing, Estrategia Digital o PR Estratégico en agencia.
- Pensamiento 360° (PR + IM): Capacidad probada para conectar la disciplina de influencia con la narrativa corporativa/de marca y las Relaciones Públicas.
- Enfoque analítico y creativo: Capacidad para traducir datos, métricas y herramientas del sector en conceptos creativos e historias con impacto de negocio.
- Capacidad de supervisión: Criterio sólido para evaluar propuestas, validar selecciones de talento y asegurar la calidad sin necesidad de involucrarse en la gestión operativa del día a día.
- Conocimiento normativo y de plataformas: Dominio de las plataformas sociales y pleno conocimiento de la regulación y códigos de autorregulación publicitaria aplicables a creadores de contenido.
- Competencias personales:
• Autonomía y rigor: Habilidad para liderar proyectos estratégicos con criterio propio y de forma resolutiva.
• Flexibilidad: Adaptabilidad para saltar de un sector a otro (FMCG, belleza, tech, lifestyle, etc.) y gestionar distintos ritmos de trabajo.
• Trabajo en equipo y comunicación: Excelentes dotes de presentación ante clientes y facilidad para colaborar de forma transversal con diferentes equipos.
• Idiomas: Español nativo/bilingüe e Inglés fluido (C1).
- Rol 100% estratégico con gran impacto en el crecimiento y nuevo negocio de la agencia.
- Entorno multidisciplinar, creativo y en constante evolución.
- Trabajo transversal con marcas y clientes líderes de diversas industrias.
- Modelo de trabajo flexible.
- Horario de lunes a jueves de 09:00 a 18:00 con una hora para comer, y los viernes de 09:00 a 15:00. Durante julio y agosto, el horario de trabajo será de 09:00 a 15:00.
- Ubicación: Calle Ríos Rosas, 26, 28003 Madrid.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Skills Required
- 3 to 5 years of experience in strategic Influencer Marketing, Digital Strategy, or Strategic PR roles within an agency
- Proven ability to connect influencer marketing with corporate or brand narratives and public relations
- Strong analytical and creative abilities, including translating data and metrics into creative concepts and business-impact stories
- Ability to supervise strategic projects, evaluate proposals, validate talent selections, and ensure quality
- Strong knowledge of social media platforms
- Thorough knowledge of influencer advertising regulations and applicable advertising self-regulation codes
- Autonomy, rigor, flexibility, teamwork, and strong client presentation skills
- Native or bilingual Spanish
- Fluent English at C1 level
Ogilvy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ogilvy and has not been reviewed or approved by Ogilvy.
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Healthcare Strength — Healthcare coverage is described as comprehensive in several markets, with medical, dental, and vision plans alongside mental health support options. Wellness supports such as EAP access and gym-related perks are also described as part of the package.
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Retirement Support — Retirement benefits are positioned as a meaningful component of total rewards, including 401(k) matching in the US. In the UK example provided, pension contributions are described as robust and potentially high after probation.
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Leave & Time Off Breadth — Time-off benefits are described as relatively broad in some locations, including sizeable annual leave and additional days such as a birthday off and volunteering time. Parental leave is also portrayed as enhanced in certain markets.
Ogilvy Insights
What We Do
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.
