Head of Media (Content)

Posted 8 Hours Ago
Hiring Remotely in USA
Remote
Senior level
Fintech • Mobile • Payments • Software • Analytics
Adapty is a one-stop solution for in-app subscriptions, which allows integrating in-app purchases within an hour.
The Role
Lead Adapty’s content strategy and daily publishing across blog, social, community, and emerging formats. Produce authoritative data-driven industry reports, develop lead magnets and interactive tools, own content distribution and performance metrics, and partner with growth on PR and promotion. Hire and manage the content team, establish AI-native workflows, oversee localization, and drive reach, downloads, MQLs, and content-sourced pipeline.
Summary Generated by Built In

More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

What you'll do
  • Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar

  • Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower's reports – and make them the ones everyone quotes

  • Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games

  • Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team

  • Launch new formats: podcast, video, newsletter

  • Hire and lead the content team, with AI-native workflows from day one

  • Own the numbers: reach, report downloads, MQLs and pipeline sourced by content

About you
  • 5+ years in content, 2+ leading it – you've built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready

  • You've produced data-driven research reports yourself, and they got quoted

  • Distribution-first: one great piece is worth little without twenty ways to ship it

  • You've hired and managed a content team and set up its processes, including localization

  • Product mind: you invent lead magnets and interactive tools, not just PDFs

  • AI-native: you use AI to multiply output without dropping quality

  • Strong written English

Nice to have
  • Background in mobile apps, adtech, martech or a data/analytics company

  • Multilingual content experience

  • Podcast or video production

  • A network in the app industry

What's in it for you
  • Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.

  • Exceptional compensation directly tied to your results.

  • Direct communication and ownership. No bureaucracy, no politics, just impact.

  • Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

  • Professional support. Language learning, sports, health insurance, laptop coverage, and more.

Skills Required

  • 5+ years of experience in content
  • 2+ years of experience leading content
  • Experience building a daily, multi-channel publishing operation and growing reach
  • Experience producing data-driven research reports that received external citations
  • Experience hiring and managing a content team
  • Experience establishing content processes, including localization
  • Strong written English
  • Background in mobile apps, adtech, martech, or data and analytics
  • Multilingual content experience
  • Podcast or video production experience
  • Network in the app industry
Am I A Good Fit?
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The Company
36 Employees
Year Founded: 2019

What We Do

Adapty helps mobile developers to analyze and grow in-app subscriptions with a single line of code. Every month our platform processes more than 19 million subscription events coming from the apps that have chosen Adapty. These events include free trials, upgrades, downgrades, crossgrades, family sharing, renewals, promo offers, intro offers, promo codes, etc. We're a team of engineers. We love tech, we love coding, we love creating things, and we love quality. The core of our DNA is getting things done and winning. We enjoy competition, complex challenges, and serving our customers.

Why Work With Us

Working with us means: - Working in a small top-level team. - Owning your results. Fast. - Growing your career without bureaucracy. - Being remote from day 1. - Staying healthy and strong.

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