Head of Marketing

Posted 4 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Entry level
Real Estate
The Role
Lead DOJO’s marketing function by developing and executing marketing strategies, overseeing brand and promotional campaigns, generating leads, managing digital channels and partnerships, directing creative work, controlling the marketing budget, and reporting performance to management. The role requires strong copywriting, communication, creativity, entrepreneurial ownership, and hands-on experience across email, advertising, SEO/SEM, social media, and growth marketing.
Summary Generated by Built In
Company Description

At DOJO, we create immersive workspaces that prioritise the experience of the modern day worker with a focus on enhancing wellbeing. Our purpose is to design, build and manage well-designed spaces that will allow people to thrive in their environment, and thereby achieve balanced mastery in all areas of their life - physically, emotionally and mentally. Through our spaces, we believe in maximising the human experience while at the same time reducing the impact of what we do on the environment.

Job Description

We're growing and looking for a Marketing Lead with a creative flair and the ability to break down and communicate high level concepts. You'll play an important role in running DOJO's marketing operations, where you'll develop marketing strategies and plans to ensure that we achieve our growth objectives.

You will be working closely and reporting to the CEO.

Roles & Responsibilities:
- Run DOJO's marketing arm, and develop and implement our marketing strategy and marketing plan
- Overseeing branding, advertising, and promotional campaigns
- Ensuring that marketing objectives are aligned with growth objectives
- Deliver customer-centric messaging and creatives to all our touchpoints that are aligned with our strategy and brand
- Generating new business leads to achieve growth objectives
- Develop strategic partnerships, programmes and events to achieve marketing objectives
- Develop and manage the creative direction and process for the DOJO brand, ensuring brand consistency
- Developing and managing the marketing budget
- Preparing and presenting reports to the management team
- Manage all aspects of our digital marketing including our marketing database, email, SEO/SEM, social media and display advertising campaigns
- Ensuring that our website and communications reflect accuracy and are up to date

Qualifications

- Excellent English is a must
- Strong copywriting skills
- Hands on experience in: Email drip campaigns, ad campaigns, SEO/SEM, organic social media outreach and growth, and offline and/or guerrilla and/or growth hacking experience
- Excellent interpersonal, written and oral communication skills
- Experience in a relevant role is preferred but not necessary
- A Bachelor's Degree in Marketing or its equivalent is preferred

This role is a great fit for you if you:
- Thrive on breaking down complexity
- Have an entrepreneurial mindset
- A sharp mind and love generating ideas
- Passionate about communicating a grander vision
- Are creative
- Have problem-solving skills
- Have a hands-on approach and take full ownership
- Have the ability to work independently and good planning skills
- Have the ability to work under pressure and meet tight deadlines

Skills Required

  • Excellent English language skills
  • Strong copywriting skills
  • Hands-on experience with email drip campaigns
  • Hands-on experience with advertising campaigns
  • Hands-on experience with SEO and SEM
  • Hands-on experience with organic social media outreach and growth
  • Experience with offline, guerrilla, or growth hacking marketing
  • Excellent interpersonal, written, and oral communication skills
  • Experience in a relevant role
  • Bachelor’s degree in Marketing or equivalent
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The Company
1,200 Employees
Year Founded: 2017

What We Do

DOJO operates a community-focused coworking and flexible-workspace business in Kuala Lumpur. It provides hot desks, dedicated desks, agile and private offices, meeting rooms, event halls, business-address services, and member amenities. Its mission is to create inspiring, people-first environments where individuals, entrepreneurs, and companies can work, connect, grow, and thrive, while supporting wellbeing, collaboration, meaningful relationships, and a stronger creative community.

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