Head of Digital Collectibles

About The Team & Role

Digital collectibles are one of the most exciting frontiers in consumer entertainment, where fandom, gamification, and ownership converge. From card rips and pack-opening experiences to gamified marketplaces and creator-led drops, collectibles represent a massive opportunity to deepen engagement, expand Betr's audience, and open a new growth vertical within the super app.
 
We are seeking a Head of Digital Collectibles to define, launch, and scale Betr's collectibles business. This is a highly visible, leadership role with end-to-end accountability across strategy, demand, content, product, compliance, and P&L. You will operate as the founder of a new business line inside a company that already reaches over one million paying users, with the brand, media engine, and distribution to win.
 
Location: This role is a hybrid role based in Miami, FL or Remote, depending on candidate location, per company policy. 

What You Will Accomplish:

Own the P&L and Business Outcomes
• Deliver ambitious GMV, revenue, and engagement targets for Digital Collectibles at Betr
• Be the Head of for the vertical, with accountability for both topline growth and bottom-line performance
Define and Execute the Category Strategy
• Establish Betr's right-to-win in digital collectibles, informed by market dynamics, collector behavior, and the competitive landscape 
• Translate strategy into clear roadmaps and execution plans across product, engineering, media, and operations
• Define assortment strategy, including target collector segments, categories (sports cards, TCG, memorabilia, digital-native assets),
Build Compelling Collecting and Entertainment Experiences
• Lead the creation of entertaining, high-conversion collectibles experiences native to the Betr super app — pack openings, rips, drops, live breaks, and gamified collecting mechanics
• Partner with Betr Media to develop creator-led programming, live events, and content formats that make collecting a spectator sport
• Ensure Betr stands apart through trust, authenticity, differentiated programming, and an experience rooted in confidence and fun
Champion Trust, Compliance, and Responsible Play
• Partner with Legal and Compliance to navigate the regulatory landscape across jurisdictions, ensuring product mechanics are compliant and consumer-protective
• Build authentication, buyer protection, and fulfillment standards that make Betr the most trusted place to collect
Lead at Scale, Cross-Functionally
• Influence senior stakeholders and founders to align resources, remove blockers, and deliver category outcomes
• Drive execution with the rigor of an operator and the adaptability of a startup founder
• Build, hire, coach, and retain a high-performing team, including entrepreneurial category managers as the vertical scales
• Evolve team structure, operating rhythms, and processes as Digital Collectibles grows

What You will bring to Betr:

5+ years of relevant experience in ecommerce, marketplaces, gaming, collectibles, or consumer entertainment, including direct work with sellers, brands, or licensors
Deep experience in trading cards, collectibles, sports memorabilia, breaks/rips, or enthusiast commerce strongly preferred
Proven experience owning or influencing P&L, GMV, or revenue targets
Strong interest in, or experience with, live selling, gamified commerce, creator-led marketplaces, or real-money gaming
Demonstrated success launching and scaling new business lines from zero to one
Ability to operate in a highly competitive category where trust, selection, speed, and experience quality matter
Exceptional strategic and analytical skills, with the ability to use data to identify patterns, set direction, and iterate quickly
Strong cross-functional leadership, negotiation, and stakeholder engagement skills
Excellent written and verbal communication skills, with the ability to influence at all levels and build trusted partner relationships
Comfort operating in a fast-moving, ambiguous, founder-led environment