The Role
Leads global commercial planning across DTC and retail channels, owning sales forecasts, demand plans, stock targets, pricing, promotions, fulfilment, WSSI, Open to Buy, and in-season trading decisions. Manages regional planning teams, improves forecast accuracy and stock health, supports margin and P&L outcomes, oversees multi-site logistics planning, and drives planning systems modernization across commercial and operational functions.
Summary Generated by Built In
REFY now trades DTC globally and in retailers across four continents and three third party logistics sites. The commercial planning team drive the ability to trade in all these channels through sales & stock planning. The Head of Commercial Planning owns the sales forecast, the demand plan and the stock; 95%+ fulfilment as a major key results, stock targets, utilizing the Open to Buy and WSSI, product forecasts, recommended retail price alignment and promotional sign-off.
This role works with and alongside Comemrcial Accounts, Commercial Field Team, Operations, Product, Digital and Marketing. They review margin, stock and timing behind their plans, and will lead three regional commercial planning managers and their executive team.
This role works with and alongside Comemrcial Accounts, Commercial Field Team, Operations, Product, Digital and Marketing. They review margin, stock and timing behind their plans, and will lead three regional commercial planning managers and their executive team.
KEY RESPONSIBILITIES
Commercial Plan, Pricing & Promotions
- Own the sales forecast, quarterly and monthly reforecasts, annual commercial plan and financial year critical path, aligned with Finance and cross-functional teams.
- Own recommended retail price alignment across existing lines and new products, working with Product and Commercial teams by region.
- Oversee the promotional calendar, gift with purchase and sampling activity, ensuring dates, mechanics, depth and funding support sales, stock and margin targets.
- Support Commercial Accounts, Ecommerce and joint business planning with clear sales, stock, margin and timing recommendations that protect the P&L.
Trading & In-Season Decisions
- Lead the weekly cross-functional trade meeting, turning sales, stock and margin insight into clear in-season actions.
- Trade the business in week, using sell-through by SKU, channel and region to identify risks and opportunities while there is still time to act.
- Own in-season trading decisions within signed stock targets, including stock movement, replenishment, allocation and markdown recommendations.
- Escalate material profit impacts and decisions above threshold to the Commercial & Operations Director.
- Minimise RTV and markdown through proactive cross-functional trading.
Demand Forecasting & Product Planning
- Build and own the rolling demand forecast by SKU, channel and region.
- Measure and improve weighted forecast accuracy per SKU, including monthly reporting against agreed targets.
- Own new product launch forecasts, NPD stock and sales planning, and phasing of lines in and out ahead of launch.
- Provide the stock, margin and SKU productivity view to support retailer range, assortment and forecast alignment decisions.
Stock Investment, Fulfilment & Stock Health
- Own stock targets, WSSI, Open to Buy and the intake plan across every region and channel.
- Maintain 95%+ fulfilment across regions and channels, setting weeks cover and safety stock by SKU and deciding allocation in shortage.
- Own the accuracy of the despatch plan across three third party logistics sites, working closely with Operations.
- Balance availability with cash tied up in stock, while protecting intake margin at SKU level.
- Own stock health, including ageing, expiry, red markdown and the stock provision forecast with Finance.
Team Leadership & Cross-Functional Working
- Lead and develop three regional Commercial Planning Managers and their teams, each aligned to a third party logistics site and regional commercial team.
- Build capability so the team can run their regions confidently, on time and with reduced escalation.
- Own the planning systems roadmap, including the move away from manual spreadsheets and improvement of planning data.
- Provide the Commercial & Operations Director with a clear weekly view of what is at risk, what it costs and what decision is needed.
- Coach and develop planning capability across the wider Commercial team.
SKILLS, KNOWLEDGE AND EXPERIENCE
Essential
- 10+ years experience in merchandising, commercial planning or demand planning within a retail, branded or consumer goods business, ideally beauty, premium consumer or a similarly stock-led environment.
- Proven ownership of stock targets, Open to Buy and WSSI as live trading tools.
- Experience trading a multi-channel business in season, including reading sell-through and taking timely corrective action.
- Track record of managing fulfilment or fill rate targets for retail partners, including identifying and resolving root causes when performance slips.
- Experience building demand forecasts and being measured on SKU-level accuracy across more than one market.
- Strong commercial understanding of margin, with the ability to show how stock and timing decisions affect gross profit.
- Proven leadership of a planning team, with experience developing, coaching and managing performance.
- Experience owning promotional and pricing plans, including measuring activity against incremental profit
Desirable
- Advanced Excel skills and experience using ERP systems; NetSuite and Shopify experience would be beneficial.
- Experience implementing or improving a planning system, including reducing reliance on manual spreadsheets.
- Experience supplying prestige or major retail partners, such as Sephora, Space NK, Boots or Selfridges, including use of retailer portals and fill rate measures.
- A planning or supply chain qualification, such as APICS CPIM, CSCP or IBF CPF.
OUR PERKS
- 25+ Days Holiday: Start with 25 days and earn an extra day for every year of service, up to 5 additional days.
- Extra Holidays: Option to buy up to 5 additional days.
- Sabbatical Leave: Take up to 3 months off after 4 years of service.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- Salary Sacrifice Pension: Plan for your future with a 5% employer contribution through our salary sacrifice pension scheme.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexible start and finish times, with the option to work one day per week from home.
- REFY Product Perks: An annual allowance, exclusive discounts and the chance to try new REFY products before they launch.
- Regular Social Events: Team-building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
About
Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.Community First: We prioritise community and collaboration. Lead Don't Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work-life balance and encouraging laughter and love along the way.Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.
Skills Required
- 10+ years of experience in merchandising, commercial planning, or demand planning within retail, branded, or consumer goods businesses
- Experience owning stock targets, Open to Buy, and WSSI as live trading tools
- Experience trading a multi-channel business in season using sell-through analysis and corrective actions
- Experience managing fulfilment or fill-rate targets for retail partners
- Experience building demand forecasts and measuring SKU-level accuracy across multiple markets
- Strong commercial understanding of margin and gross profit impacts of stock and timing decisions
- Experience leading, coaching, and managing the performance of a planning team
- Experience owning promotional and pricing plans and measuring incremental profit
- Advanced Excel skills and ERP systems experience
- Experience with NetSuite and Shopify
- Experience implementing or improving planning systems and reducing manual spreadsheet reliance
- Experience supplying prestige or major retail partners and using retailer portals and fill-rate measures
- Planning or supply chain qualification such as APICS CPIM, CSCP, or IBF CPF
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The Company
What We Do
REFY is a beauty brand launched in November 2020 by Jess Hunt and Jenna Meek. It creates innovative, versatile, vegan, cruelty-free and fragrance-free products designed to simplify beauty routines, solve everyday problems and help customers embrace their natural beauty. Its adaptable, buildable collections are sold through an expanding retail presence in the UK and internationally, including Selfridges and other leading retailers.
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