GTM Strategist

Product & AI Storytelling 

• Deeply understand our AI-native product, use cases, and the customer problems it solves.
  
• Translate complex AI capabilities into crisp sales decks and pitch narratives.
  
• Build one-pagers, solution briefs, and use-case stories that hold up in a live deal.
  
• Craft persona-specific messaging for CXOs, business leaders, and ops leaders.
  
• Partner with Design to turn content into high-quality, sales-ready assets.
  

Sales Enablement

• Build the GTM assets that let Sales and Pre-Sales teams sell with confidence.
  
• Iterate messaging continuously based on real deal feedback from the field.
  
• Sharpen pitch flows and build out structured objection-handling content.
  
• Drive inbound lead generation through the website, including landing pages, content offers, and conversion-focused messaging.
  
• Act as content conversion lead, owning how website and content assets turn visitors into qualified pipeline.
  

Outcome-Led & Adoption-Focused GTM

• Anchor GTM around adoption, engagement, and measurable business impact; not just features.
  
• Create ROI and value-realization templates that support consultative selling.
  
• Extend GTM thinking past deal closure into onboarding, usage, and expansion narratives.
  
• Partner with Customer Success to align messaging with how customers actually realize value.
  

Cross-Functional GTM Partnership

• Work closely with Product, AI/Data Science, Engineering, Sales, CS, and Design.
  
• Consult internal and external subject-matter experts to sharpen GTM narratives.
  
• Act as the bridge between product innovation and market execution.
  

GTM Operations & Reporting

• Own end-to-end 360 GTM planning documentation for each launch, from initial scope to post-launch retro.
  
• Track risks and cross-team dependencies proactively, flagging blockers before they hit deal timelines.
  
• Run a recurring GTM performance and results reporting cadence, pulling inputs from Sales, CS, and Product.
  
• Refine GTM process and playbooks after each launch to improve speed and consistency for the next one.
  

Must-Have Skill

• 6–10 years of experience in GTM, Product Marketing, Sales Enablement, or Strategy.
  
• Strong track record converting complexity into clarity and stories that sell.
  
• Comfortable working independently and figuring things out as you go.
  
• A builder mindset — you'd rather own something end-to-end than manage a team.
  

Nice to Have

• Experience with AI, data-heavy, or complex SaaS platforms.
  
• Exposure to ERP or iPaaS ecosystems (SAP, Dynamics, NetSuite, or similar).
  
• Background partnering directly with Pre-Sales or Customer Success on messaging.
  
• Proficiency with project management / GTM tracking tools (Asana, Jira, Smartsheet, or equivalent).
  

Domain (Strong Plus)

• iPaaS/integration fluency: comfortable with APIs, ERP, webhooks, and data flows without needing to be the engineer.
  
• AI-native workflow: uses AI tools to move faster across research, drafting, and analysis.
  
• Category creation: has sold a “why this exists” story before, not just a feature list.
  

 
Soft Skills (The Multiplier)

• Bias to ship, builder mindset, comfortable starting from a blank page.
  
• Buyer empathy obsesses over the customer’s actual language over internal terminology.
  

• Direct exposure to two product-line marketing motions running at once — rare breadth this early in a career.
  
• Full ownership of marketing operations — you'll build the system, not inherit a broken one.
  
• Health & wellness benefits, including medical insurance for you and your dependents.
  
• Learning & development budget for certifications, courses, and conferences.
  
• Direct visibility to marketing and TA leadership — your work gets seen and credited.
  
• A culture built on six pillars: Strategy, Creativity, Innovation, Perseverance, Quality, and Stability.