The Role
Own the pet parent journey from lead capture through enrollment. Build segmented, behavior-triggered nurture campaigns; create clinic and consumer marketing assets; develop partner-specific journeys; and track funnel performance through testing and reporting. The role requires hands-on copywriting, wireframing or building emails and landing pages, connecting offline touchpoints to online conversion, and launching programs in a fast-moving startup environment.
Summary Generated by Built In
🐶 Our mission
🚀 The opportunity
💻 The role
🛠 What you’ll do
💡What we're looking for
🌟 What will make you stand out
💖 Why you should join Snout
❌ Why this role might not be a fit for you
💸 Compensation
⚕️Benefits
Every pet should get the care they need, regardless of cost. Vet med prices are up 40% since 2020, and pet owners are stuck having to pick between their bank account and furry friend. At Snout, we aim to solve this by enabling clinics to offer pet wellness plans, that actually work.
Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the U.S. We're a small but mighty startup team and we're on the lookout for an experienced and remote Growth Marketing Manager based in the United States to help turn the interest pet parents show in the clinic into completed plan enrollments.
As a Growth Marketing Manager, you'll be the owner of the pet parent's path to enrollment, from the first flyer they see in an exam room to the moment they complete sign-up. You'll map the prospect journey, build the nurture flows around each appointment, create the in-clinic assets and consumer tools that capture interest, and track what converts. You'll work closely with Clinic Success and Marketing. We don't have an in-house creative team yet, so you'll write your own copy and wireframe your own emails and assets, with support available.
Your impact, measured in plan sales, will be felt by clinics and pet parents alike. Clinic teams get clear, client-facing materials that explain Snout in the exam room and at home. Pet parents get the right information at the right time, so they enroll understanding exactly what their plan covers and start as confident, engaged members. And Snout learns which messages and channels drive enrollment, so we can scale what works and get more pets the care they need.
If you're a builder who likes taking an idea from a blank page to launch, a writer who can turn plan benefits into a clear reason to act, and a marketer who wants to see the numbers behind every send, we'd love to hear from you.
Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.
- Own the prospect journey from first lead capture through completed enrollment, mapping lead stages, triggers, timing and handoffs so every pet parent gets a relevant next step
- Build and improve direct-to-client nurture journeys for pre-appointment, post-visit, incomplete enrollment and lapsed prospects, segmented by appointment details, clinic, species, breed, age and behavior
- Expand and maintain Snout's in-clinic assets (flyers, posters and exam-room pieces), each with QR attribution so it can be tested and improved
- Create consumer tools, like pet health guides by species, breed and age, that put Snout's data to work capturing and nurturing prospects
- Design custom assets and journeys for corporate partners alongside the teams who manage those relationships
- Track funnel performance and test messaging, timing and channels to grow plan sales and conversion
- 4+ years experience in growth, conversion, acquisition or lifecycle marketing
- Experience owning a prospect journey from lead capture through completed purchase or enrollment, ideally in a B2B2C or partner-led consumer channel
- Hands-on experience building marketing automation workflows triggered by prospect behavior, including segmentation, personalization, A/B testing and funnel reporting
- Strong copywriting, with a portfolio of customer-facing emails, campaigns or landing pages that turn product benefits into clear, conversion-focused messaging
- Ability to wireframe, or ideally build, your own emails, landing pages and marketing assets
- Experience connecting offline touchpoints to online conversion (ex. QR codes or promo codes), and a track record of taking work from first idea through launch
- Pet, veterinary or healthcare industry background
- Experience developing referral, loyalty, member perks or community programs
- Experience turning CX feedback and cancellation reasons into education and engagement campaigns
- Familiarity with Marketo, Customer.io or similar platforms (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution
- Fast growing, venture capital backed technology company focused on improving access to veterinary care
- Ability to have a meaningful impact from Day 1, where your voice and opinion matters
- Unlimited potential to grow in your career, learn and expand your skillsets
- Collaborative, flexible, and friendly culture
- A fast-moving, startup culture feels overwhelming to you and you aren't comfortable with ambiguity and figuring things out as you go
- You'd rather set strategy and brief a creative or ops team than write, design and build the work yourself
- Your experience is mostly paid media or ad budgets; this role grows enrollment through clinic partners, owned channels and in-clinic materials
- You prefer inheriting an established program to building the first version and measuring it from scratch
- You don't live near an airport or have the flexibility to travel quarterly
- $120 000 - 140 000 base salary
- Day 1 medical/dental/vision benefits
- Flexible time off + 11 Snout calendar holidays
- Paid parental leave
Skills Required
- 4+ years of experience in growth, conversion, acquisition, or lifecycle marketing
- Experience owning a prospect journey from lead capture through completed purchase or enrollment, ideally in a B2B2C or partner-led consumer channel
- Hands-on experience building behavior-triggered marketing automation workflows, including segmentation, personalization, A/B testing, and funnel reporting
- Strong copywriting skills with customer-facing email, campaign, or landing page examples
- Ability to wireframe or build emails, landing pages, and marketing assets
- Experience connecting offline touchpoints to online conversion using QR codes or promo codes
- Track record of taking marketing work from initial idea through launch
- Pet, veterinary, or healthcare industry background
- Experience developing referral, loyalty, member perks, or community programs
- Experience turning customer experience feedback and cancellation reasons into education and engagement campaigns
- Familiarity with Marketo, Customer.io, or similar platforms, including SMS or in-app messaging
- Familiarity with Canva, Figma, and AI tools for ideation and execution
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The Company
What We Do
Snout makes veterinary care accessible to all pet owners through instant, universal financing - with no credit checks, breed, or age restrictions. Pet owners enroll through their veterinarian and receive immediate coverage, while Snout pays the practice directly.
