BillGO is seeking a Growth Marketing Manager to execute paid and lifecycle marketing programs across the BillGO Exchange. This role will focus on standing up and continuously optimizing paid acquisition campaigns and lifecycle messaging, helping convert prospects into enrolled, engaged customers. You'll partner closely with our Business Analyst, Data team, and report to the VP of Growth Marketing to keep messaging and paid campaigns running smoothly and continuously optimized.
Why This Role Matters
This role powers the engine that's critical to BillGO's growth: making sure new customers connect with BillGO and learn its benefits, while current customers stay effectively engaged across the lifecycle. By executing paid and lifecycle campaigns that work in lockstep, this role directly impacts how effectively we attract, convert, and retain customers. Without this role, paid campaigns and lifecycle messaging risk running inconsistently or falling behind as we scale; with it, BillGO gains one person driving day-to-day execution and optimization across both, so tests move faster and messaging reliably reaches the customer on brand and on time.
What You’ll Do
Paid Channel Execution
-
Stand up, launch, and continuously optimize paid acquisition campaigns (search, social, display) supporting our direct marketing tests.
-
Manage budget pacing, targeting, and landing page performance.
-
Partner with the Business Analyst and Data team to translate test results into channel and audience decisions.
Lifecycle Messaging Management
-
Own execution across the prospect, enrollment, and active-customer lifecycle: every intended message sent, delivered, and rendered correctly on every platform we use to reach customers.
-
Keep campaigns and lead data flowing cleanly through HubSpot and Salesforce.
-
Manage deliverability and sender reputation (SPF, DKIM, DMARC, list hygiene, bounce/spam monitoring) so payment-critical messages reliably reach the inbox.
Brand & Content QA
-
Make sure existing branded templates and campaign creative from partner or agency teams render correctly and stay on-brand across the lifecycle.
-
Serve as the checkpoint for brand and message consistency, not the primary copywriter.
Martech & Targeting
-
Work with the Business Analyst and Data team to make sure our martech stack delivers the right message to the right customer.
-
Ensure the right customer data flows to our ad platforms for targeting. Reporting pipelines and dashboards are owned by Data/the Business Analyst; this role executes against them.
AI Agents & Automation
-
Build working agents for deliverability monitoring, pre-send brand/content QA, and performance reporting.
-
Review and approve agent-drafted tests, direct what agents build next, and monitor results against set thresholds as our agent pipeline matures.
Experimentation & Optimization
-
Continuously test channels, audiences, creative variants, subject lines, timing, and sequencing.
-
Turn what works into always-on optimization rather than one-off tests, partnering with the analytics team on the underlying analysis.
-
Take a data-driven approach to execution, optimizing decisions against CAC and improving LTV rather than surface-level engagement metrics.
-
Merge channel performance data with internal customer data to effectively test and answer hypotheses about what drives acquisition and engagement.
-
Factor predictive data into targeting and optimization decisions, not just historical performance.
How We’ll Measure Success
This role ladders directly to two company priorities:
-
Grow new customer acquisition by making paid and direct campaigns perform, and by making sure the messages that drive enrollment and payments reliably reach customers.
-
Deliver a best-in-class customer experience through unified, trustworthy, on-brand messaging and campaigns across the entire lifecycle.
Early success looks like: paid campaigns live and optimizing against CAC and volume targets, reliable delivery of payment-critical messages, one consistent brand experience across all platforms, and at least one production AI agent doing work that used to be manual. As programs mature, we'll track contributions to LTV and revenue alongside acquisition volume.
Qualifications
What You Bring
-
5+ years in growth marketing, marketing operations, or paid/lifecycle campaign execution, ideally in fintech, payments, or B2B SaaS.
-
Hands-on experience launching and optimizing paid campaigns (search, social, or display), including budget pacing and targeting.
-
Proficiency in HubSpot and Salesforce, with the ability to make multiple systems work as one.
-
Working knowledge of email deliverability fundamentals (SPF/DKIM/DMARC, list hygiene).
-
Demonstrated AI fluency: you've used AI tools or agents to automate real work (prompt design, lightweight agentic workflows), and you're eager to build more as our tooling matures.
-
A data-driven approach: comfortable reading performance data across systems and letting it guide day-to-day optimization decisions, in partnership with the Business Analyst and Data team.
-
A sharp editorial eye: strong judgment for brand and message consistency, comfortable flagging what's off before a customer ever sees it.
-
A strong collaborator: you work well across Marketing, Data, Creative and Engineering, take ownership of your execution, and partner closely with the VP of Growth Marketing, who supports day-to-day prioritization and cross-team alignment.
Preferred
-
Experience with landing page or website conversion optimization.
-
Experience with test-and-learn or process engineering frameworks.
Compensation
We offer a competitive total compensation package, including:
-
Base salary ($102,000 - $146,900)
-
Performance incentive (10%)
-
Equity opportunity (8,000 stock options)
-
Comprehensive health, retirement, and lifestyle benefits
Skills Required
- 5+ years of experience in growth marketing, marketing operations, or paid/lifecycle campaign execution
- Experience in fintech, payments, or B2B SaaS
- Hands-on experience launching and optimizing paid search, social, or display campaigns, including budget pacing and targeting
- Proficiency with HubSpot and Salesforce
- Working knowledge of email deliverability fundamentals, including SPF, DKIM, DMARC, list hygiene, bounce monitoring, and spam monitoring
- Experience using AI tools or agents to automate real work, including prompt design or lightweight agentic workflows
- Ability to analyze performance data across systems and use it to guide optimization decisions
- Strong editorial judgment for brand and message consistency
- Strong collaboration skills across Marketing, Data, Creative, and Engineering
- Experience with landing page or website conversion optimization
- Experience with test-and-learn or process engineering frameworks
BillGO Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BillGO and has not been reviewed or approved by BillGO.
-
Healthcare Strength — Health coverage is characterized by multiple plan options, employer HSA contributions, and company-paid short/long-term disability and basic life insurance; feedback suggests this package is strong for a midsize fintech. Coverage breadth and employer funding are consistently highlighted as differentiators.
-
Leave & Time Off Breadth — Time off is described as unlimited PTO for exempt staff and generous accruals for non-exempt employees. Feedback suggests schedule flexibility and rest are meaningfully supported.
-
Wellbeing & Lifestyle Benefits — Everyday perks such as an on-site fitness center, snacks/meals, flexible schedules, wellness programs, and learning support are emphasized. Feedback suggests these amenities add tangible day-to-day value, especially for onsite employees.
BillGO Insights
What We Do
BillGO is building the receivables infrastructure network for U.S. small businesses. Our network reaches roughly $200B a year in payments owed to 3 million small businesses. We accelerate $4B of it. 100,000 of them joined BillGO Exchange, and 4,000 more join every month. Closing that gap is the work. A payment is not complete when funds arrive. It is complete when the customer has no additional work to do. That distance costs small businesses countless hours a week and 10 days waiting on money they already earned. Behind every one of those payments is a business depending on it to make payroll. The largest companies are paid instantly. Every small business deserves the same. We turn slow, less secure payments into fast, secure ones so small businesses get paid faster. The systems that move this money were never built to talk to each other, and money movement does not forgive. We build with AI, not around it. The BillGO Agent does the work a small business should never have to touch again: routing, matching, reconciling, and closing the loop with the payer. Everyone here is AI forward, curious, and better than they were six months ago. We hire for extreme ownership: the outcome, not the task, including the parts nobody assigned you. If you want a landscaper paid on time instead of chasing money on a Sunday night, BillGO is where it happens.
Why Work With Us
Everyone here is AI forward, curious, and better than they were six months ago. We hire for extreme ownership: the outcome, not the task, including the parts nobody assigned you. If you want a landscaper paid on time instead of chasing money on a Sunday night, BillGO is where it happens.
Gallery
