The Role
Develop and execute growth, product marketing, demand generation, content, brand, and go-to-market strategies for AI-driven B2B SaaS platforms. Manage campaigns across email, paid digital, LinkedIn, webinars, and ABM; create marketing collateral and thought leadership content; optimize conversion and pipeline metrics; maintain website and digital assets; and collaborate with Product, Sales, Customer Success, and international teams.
Summary Generated by Built In
About the Position
Role: Marketing Manager
Designation: Senior Executive / Manager – Marketing
Experience: 4–8 Years
Location: Gurgaon (On-Site – 5 Days)
Education: Tier 1 Bachelor's degree & MBA preferred
Industry Type: Technology / B2B SaaS / AI-driven platforms
Functional Area: Marketing / Growth / Product Marketing
About Salescode.ai
https://salescode.ai/company/about-us
SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded by Ex Coke leaders and led by bussiness and Technology experts in GenAI, sales & enterprise technology.
What We Do
Large CPG companies lose 12–35% of sales daily due to inherent human inefficiencies and store-level execution gaps. Even a 1–2% improvement can drive millions of dollars in incremental revenue. Our mission is to exponentially augment sales teams' competency and intelligence using AI, enabling execution at a speed and scale impossible through human effort alone. With our AI platform, we are leading key transformations in CPG sales.
Roles & Responsibilities
1. Go-to-Market Strategy & Product Marketing
• Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
• Create product marketing collateral, case studies, and solution briefs
• Support product launches and feature releases with coordinated marketing campaigns
• Define target buyer personas and competitive differentiation strategy
Roles & Responsibilities
1. Go-to-Market Strategy & Product Marketing
• Develop and execute positioning and messaging for AI Supervisor and E-B2B platforms
• Create product marketing collateral, case studies, and solution briefs
• Support product launches and feature releases with coordinated marketing campaigns
• Define target buyer personas and competitive differentiation strategy.
2. Demand Generation & Lead Management
• Design and execute integrated campaigns to drive qualified leads and pipeline
• Manage marketing channels including email, paid digital, LinkedIn, and webinars
• Collaborate with Sales on lead quality, scoring, and nurturing workflows
• Track and optimize marketing metrics to improve cost-per-lead and conversion rates
3. Content Marketing & Thought Leadership
• Develop content strategy that positions Salescode.ai as a leader in AI-driven sales transformation
• Create blog posts, whitepapers, webinars, and video content
• Build and maintain marketing calendar aligned with product roadmap and sales cycles
• Support executive thought leadership and speaking opportunities
4. Brand & Marketing Communications
• Maintain brand consistency across all marketing channels and touchpoints
• Manage website content, product pages, and digital assets
• Develop campaigns for key markets and customer segments
• Create internal communications to align organization with marketing initiatives
5. Analytics & Performance Management
• Establish marketing dashboards and KPIs; report on campaign performance
• Conduct A/B testing and optimization across marketing channels
• Provide insights on market trends, customer feedback, and competitive landscape
• Present monthly marketing performance metrics and recommendations to leadership
6. Cross-Functional Collaboration
• Partner with Product, Sales, and Customer Success teams on go-to-market initiatives
• Support enterprise customer wins with marketing enablement and case study development
• Work with Sales leadership on account-based marketing (ABM) strategies for top prospects
• Collaborate with international teams to adapt campaigns for regional markets
Desired Candidate Profile
Experience: 4+ years in:
• B2B SaaS / Technology marketing
• Product Marketing or Growth Marketing roles
• Demand generation and lead management
• Enterprise software or AI/analytics platforms (preferred)
• Startup or high-growth company environment (preferred)
Preferred Background:
• Exposure to CPG, sales, or business operations space
• Experience working with global accounts or in international markets
• Marketing in highly technical/complex product environments
Core Skills
• Strategic Thinking: Ability to develop and communicate clear go-to-market strategies
• Product Knowledge: Quick learner of technical concepts; ability to translate features into customer benefits
• Campaign Execution: End-to-end campaign management across multiple channels
• Data-Driven: Comfort with marketing analytics, dashboards, and ROI measurement
• Communication: Excellent written and verbal communication with both technical and non- technical audiences
• Project Management: Strong organizational skills with ability to manage multiple workstreams
• Collaboration: Ability to work effectively across cross-functional teams and influence without authority
Mindset & Behavioural Fit (Critical for Success)
• Ownership Mentality: Takes accountability for marketing outcomes and pipeline contribution
• Bias for Action: Executes quickly, tests constantly, and learns from results
• Customer Obsession: Genuinely understands customer pain points and feedback
• Adaptability: Thrives in a fast-paced, ambiguous startup environment
• Storytelling: Can distill complex AI/sales concepts into compelling narratives
• Intellectual Curiosity: Stays informed on industry trends, competitor moves, and best practices
Skills Required
- 4+ years of experience in B2B SaaS or technology marketing
- Experience in product marketing or growth marketing
- Experience with demand generation and lead management
- Bachelor's degree from a Tier 1 institution
- MBA
- Experience with enterprise software or AI/analytics platforms
- Experience in a startup or high-growth company
- Exposure to CPG, sales, or business operations
- Experience with global accounts or international markets
- Marketing experience in highly technical or complex product environments
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The Company
What We Do
SalesCode.ai, Guarantees Sales Uplift for CPG companies. We are the world’s first intelligent RTM platform and our future-ready solutions include AI for SFA, AI-powered eB2B and Next-Gen SFA. We are proud to partner with 8 out of 15 leading CPG companies, including ITC, Mondelez, P&G, Coca-Cola, Perfetti, MARS, Pepsico, and Reckitt. We have executed 1B+ transactions with 1.2M+ users across 65+ CPG brands spread across 18+ countries. SalesCode.ai (formerly known as ApplicateAI) has won several accolades such as Nasscom AI GameChangers Award, Nasscom Retail-Tech Award for multi-principal eB2B platform, CIO Choice Award among others. Led by CPG and tech veterans, we are a team of 175+ professionals, with offices in Gurugram and Bangalore. Welcome to The New CODE of CPG Sales!! #AIforSales #eB2B #NextGenSFA #AIforCPG
