The Role
Develops and optimizes multi-channel user acquisition, re-engagement, retargeting, ASO, and creative strategies for mobile and PC free-to-play games. Manages paid campaigns, AppsFlyer and SKAN 4.0 measurement, attribution analysis, A/B testing, funnel reporting, LTV and ROAS optimization, creative workflows, and vendor coordination. Collaborates with product, data, finance, and marketing teams to improve campaign performance and align growth initiatives with product roadmaps.
Summary Generated by Built In
At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in...
The Contractor shall provide the following services on an independent, deliverables basis, exercising their own professional judgment, expertise, and methods in performing the Services.
In this role, you can expect to:
- Develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms, tailored to market and audience segmentation, and provide execution plans for Client's review and approval.
- Independently execute and optimize campaigns across advertising platforms (e.g., Meta Ads, Google Ads, TikTok, DSPs, influencer channels) within budgets approved by Client, with the objective of achieving target CPI, ROAS, and LTV benchmarks.
- Apply mobile measurement partner tools (e.g., AppsFlyer) and SKAN 4.0 frameworks to test, measure, and scale iOS campaign performance, and deliver findings and recommendations to Client.
- Deliver attribution analysis, reporting tools, and identification of data gaps in coordination with Client's data resources; provide reporting on channel contribution, LTV projections, and funnel performance.
- Design and deliver structured A/B testing plans across channels, campaign variables, and audiences, and provide results-based recommendations for efficiency improvements.
- Develop, execute, and deliver an ASO strategy and testing plan across app storefronts, including data-driven A/B tests for metadata, keywords, and visual assets.
- Deliver creative strategy recommendations that align paid acquisition campaigns with store page experiences to support growth objectives.
- Prepare creative briefs and deliver project plans for creative asset pipelines, from concept through final delivery, for Client's review.
- Coordinate with Client's internal creative resources and manage relationships with third-party vendors (e.g., creative production studios, ASO agencies) engaged by the Contractor or approved by Client, as needed to complete deliverables.
- Provide strategic input aligning UA and creative deliverables with Client's product roadmap and live operations, based on information provided by Client's game/product resources.
- Provide ROI assessments and creative alignment recommendations in coordination with Client's marketing, branding, and insights resources.
- Provide channel performance evaluations and LTV validation analysis in coordination with Client's data and finance resources, to inform marketing execution against agreed business metrics.
- Maintain current knowledge of industry trends, platform policy changes (e.g., Apple/Google privacy requirements), and emerging growth technologies, and incorporate relevant developments into deliverables at the Contractor's discretion.
User Acquisition, Re-Engagement, and Retargeting
ASO and Creative Strategy
Cross-Functional Deliverables
To be successful in this role, your background includes:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of hands-on growth marketing/UA experience, with a proven track record in mobile gaming or free-to-play app environments.
- Expertise working directly inside self-serve ad platforms (Meta, Google, TikTok, DSPs) and Mobile Measurement Partners (MMP, specifically AppsFlyer). Deep understanding of SKAN 4.0 measurement is required.
- Experience running ASO test plans (App Store Connect, Google Play Console, or third-party ASO tools) and managing creative briefing/vendor workflows.
- Strong data analysis skills; ability to design A/B tests, interpret complex funnel data, and extract actionable insights to optimize campaign spend.
- Strong verbal and written communication skills with experience presenting campaign results and performance narratives to cross-functional stakeholders.
- Strong analytical and data-driven mindset.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
Skills Required
- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of hands-on growth marketing or user acquisition experience
- Proven track record in mobile gaming or free-to-play app environments
- Direct experience with Meta, Google, TikTok, DSP, and other self-serve advertising platforms
- Experience with mobile measurement partners, specifically AppsFlyer
- Deep understanding of SKAN 4.0 measurement
- Experience running ASO test plans using App Store Connect, Google Play Console, or third-party ASO tools
- Experience managing creative briefing and vendor workflows
- Strong data analysis skills, including A/B testing and funnel data interpretation
- Strong verbal and written communication skills, including presenting campaign results
- Strong analytical and data-driven mindset
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The Company
What We Do
Kabam is a world leader of developing entertaining, immersive, and highly social multiplayer games. We merge consumer behavior with the art of game design to create experiences that are enjoyed by millions of players across the globe. Each game has raised the benchmark in mobile gaming, bringing high-quality graphics, next-generation technology and revolutionary gameplay to the palm of player’s hands. We have partnered with leading entertainment brands like Disney, Hasbro, and Universal to create mobile games based on some of the world’s most iconic franchises. Our games have generated hundreds of millions of downloads including Marvel Contest of Champions, Disney Mirrorverse, Shop Titans, Transformers: Forged to Fight, Mini Guns, Fast & Furious 6: The Game, Fast & Furious: Legacy, and Blastron. Many of these games have also received multiple awards such as Apple’s Editor’s Choice and Google Play’s Best Game of the Year. Founded in 2006, we have studios and offices in Vancouver, Montreal, Charlottetown, Los Angeles, San Francisco, Austin, and Seoul. Kabam is a wholly-owned subsidiary of Netmarble Games.
