Growth Lead

Posted 5 Hours Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Mid level
Fintech • Cryptocurrency • Web3
The Role
Build and run Moonshot’s growth function from the ground up. Own user acquisition and engagement strategy, manage paid acquisition across major advertising platforms, drive organic and creator-led growth through UGC and content strategies, test and optimize campaigns, report on performance, and hire and lead the growth team.
Summary Generated by Built In

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Since our launch in July 2024, we’ve attracted 2M+ users.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life-changing financial outcomes are within everyone's reach.

Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

This role is full-time, preferably located in NYC. Open to remote for the right candidate.

The Opportunity

We're looking for a Growth Lead to build and run growth at Moonshot from the ground up: strategy, content, paid channels, and the team underneath it all. This is a hands-on, builder role, not a manage-an-agency-and-review-decks job. You'll be in the weeds on campaigns and content while building out the function as we scale.

What You'll Do
  • Own growth strategy end-to-end: set the roadmap for user acquisition and engagement, and own the numbers behind it

  • Run paid acquisition across Meta, Google Ads, TikTok Ads, X Ads, and other platforms as they become relevant

  • Drive organic and creator-led growth through UGC and clipping strategies, sourcing, briefing, and scaling content that performs

  • Generate and test ideas constantly; you're not waiting for a brief, you're bringing the brief

  • Build and lead the team as we scale: hire, onboard, and manage the growth marketers and specialists you need

  • Report on and iterate against performance: kill what doesn't work, scale what does, fast

What We Look For in You
  • A few years of experience scaling a consumer product, as a growth hacker/marketer inside a consumer app (social, fintech, gaming), or at an agency running growth for products like these

  • Hands-on channel experience with UGC, clipping/content strategies, and paid social/search

  • A scrappy, high-energy operator mindset; you're hungry, hands-on, and thrive building the playbook as you go, not running someone else's

  • Comfort with ambiguity and pace; you don't need a fully mapped org or process to start moving

Nice to Haves
  • Crypto experience, as a retail trader or through work at a crypto company

  • Understanding of trader psychology, incentives, and habit loops

Compensation & Package
  • Competitive salary

  • Early Equity opportunities

  • 5% 401(k) Match

  • Health benefits (75% premium coverage) + $150,000 in life insurance coverage

  • $1,000 one time office set up stipend

  • Flexible PTO

Skills Required

  • A few years of experience scaling a consumer product or working in growth marketing for a consumer app or agency
  • Hands-on experience with UGC, clipping or content strategies, and paid social and search
  • Scrappy, high-energy, hands-on operator mindset
  • Ability to work effectively in ambiguous, fast-paced environments
  • Crypto experience as a retail trader or through work at a crypto company
  • Understanding of trader psychology, incentives, and habit loops
Am I A Good Fit?
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The Company
HQ: London
63 Employees
Year Founded: 2015

What We Do

Moonshot is the “Robinhood for DeFi” —an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

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