Growth Experimentation - Contractor

We’re looking for step-change growth and you’ll be on the forefront of bringing and testing new ideas and approaches that can unlock and accelerate growth of our new member acquisition. You’ll use innovative methods and tactics while accelerating testing and evaluation through effective use of AI and new tools in the market.

• AI-native and always experimenting. Stays ahead of the latest AI tools and growth platforms by testing them firsthand, and is ready to share what they’ve tried and what came of it.
• Comfortable innovating across mediums and channels. Connects creative ways to engage new audiences through synergistic online and offline tactics and channels to create exponential acquisition growth.
• Makes paid channels work in new ways. Knows how to break through the ceiling of standard paid social by experimenting with content (UGC, creator partnerships, founder-led video), delivery (whitelisting, partnership ads, new placements or platforms), or whatever else might be material future channels for our business. 
• Fast, test-and-learn operator. Comfortable launching quick experiments, killing what doesn’t work, and scaling what does. 
• Measures what matters. Sets success criteria before a test starts and ties results to downstream conversion.
• Takes ownership end to end. Takes a channel or idea from hypothesis to launch to results, and runs experiments alongside our existing programs.
• Demonstrated consumer growth experience. Has built and run acquisition experiments for a consumer business and can explain their contribution, results, and lessons learned. Early-stage startup experience is a plus.

• Ongoing independent contractor role reporting to our Head of Marketing, with scope and priorities reviewed each month. Open to an independent consultant or a small agency.
• Estimated 60 - 100 hours per month, though you set your own schedule and working hours.
• Hourly rate: $100-$130, depending on experience.

• Share one growth experiment you ran in the last six months: what you tested, what you executed, how you measured success, and what the results led you to do next.
• Walk us through an AI or automated workflow you personally built and used to improve customer acquisition or accelerate growth experimentation. What did it do, and what difference did it make? Feel free to include links to screenshots, simple workflow diagrams, or other materials to showcase your work. Redacted examples are fine.

We are a fully remote team and are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We communicate regularly throughout the day, and you’ll never be alone. We believe in giving our team members autonomy, and place value on the output of each team member.  Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.