The Role
Leads marketing strategy and performance across four automotive dealerships. Oversees marketing spend, ROI, digital advertising, website performance, lead generation, CRM and customer data strategy, OEM co-op programs, reputation and social media, vendors, marketing technology, and emerging AI tools. Partners with dealership General Managers to evaluate store-level strategies, optimize customer funnels and retention, and recommend changes based on performance and profitability.
Summary Generated by Built In
We are an established Southern California automotive dealership group representing Ford, Lexus, Cadillac, GMC and Kia. We are seeking an experienced Group Marketing Director to lead the marketing strategy and performance of our four dealerships.
This is not simply an advertising or campaign-management position.
We are looking for a strategic, analytical marketing leader who understands how marketing investment translates into leads, customers, sales, service retention and ultimately profitability. The position reports directly to the VP of Operations.
The Group Marketing Director will work closely with each dealership's General Manager to develop and evaluate store-level marketing strategies while providing group-wide leadership in digital marketing, customer data, vendor management, lead generation and marketing technology. The Marketing Director will work closely with four General Managers and have authority to analyze performance and recommend changes to marketing strategies, vendors and spending.
As our group’s Marketing Director, you will be responsible for:
We offer a full health insurance package to include medical, dental, vision, FSA, and life insurance. We also offer 401k, paid time off, and employee discounts!Experience & Qualifications
Where should we invest? What is producing results? What isn't? How can we better use our customer data? Where are we losing opportunities? And what should we do differently?
If you are a marketing leader who combines strategic thinking, financial discipline, analytical ability and the confidence to turn data into action, we would like to hear from you.
This is not simply an advertising or campaign-management position.
We are looking for a strategic, analytical marketing leader who understands how marketing investment translates into leads, customers, sales, service retention and ultimately profitability. The position reports directly to the VP of Operations.
The Group Marketing Director will work closely with each dealership's General Manager to develop and evaluate store-level marketing strategies while providing group-wide leadership in digital marketing, customer data, vendor management, lead generation and marketing technology. The Marketing Director will work closely with four General Managers and have authority to analyze performance and recommend changes to marketing strategies, vendors and spending.
As our group’s Marketing Director, you will be responsible for:
- Marketing strategy and performance
- Marketing spend and ROI
- Digital advertising and website performance
- Lead generation and funnel analysis
- CRM and customer database strategy
- OEM and co-op programs
- Reputation, social media, and brand
- Vendor and marketing technology management
- AI and emerging technologies
We offer a full health insurance package to include medical, dental, vision, FSA, and life insurance. We also offer 401k, paid time off, and employee discounts!Experience & Qualifications
- Significant marketing leadership experience, preferably within automotive retail or a multi-location dealership organization.
- Strong understanding of dealership digital marketing, CRM/database marketing, websites, lead generation and reputation management.
- Experience managing significant marketing budgets and evaluating ROI.
- Experience managing agencies, vendors and technology providers.
- Familiarity with automotive CRM, DMS, digital retailing and lead-management environments.
- Experience working with OEM marketing and co-op programs.
- Bachelor’s degree in marketing, business, or a related field is preferred, although significant relevant experience may substitute for formal education.
Where should we invest? What is producing results? What isn't? How can we better use our customer data? Where are we losing opportunities? And what should we do differently?
If you are a marketing leader who combines strategic thinking, financial discipline, analytical ability and the confidence to turn data into action, we would like to hear from you.
Skills Required
- Significant marketing leadership experience, preferably in automotive retail or a multi-location dealership organization
- Strong understanding of dealership digital marketing, CRM and database marketing, websites, lead generation, and reputation management
- Experience managing significant marketing budgets and evaluating return on investment
- Experience managing agencies, vendors, and technology providers
- Familiarity with automotive CRM, DMS, digital retailing, and lead-management environments
- Experience working with OEM marketing and co-op programs
- Bachelor's degree in marketing, business, or a related field
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The Company
What We Do
Crowley Car Company operates a multi-brand automotive dealership serving the Escondido, California area. It sells new and pre-owned Cadillac, Kia, Lexus, Ford, and GMC vehicles, while offering financing, used-vehicle inventory, OEM-certified maintenance, repairs, and parts. Its stated mission is to be the automotive home for local drivers, combining vehicle sales with ongoing service and customer care through convenient, customer-focused dealership experiences.
