The Role
Manage and optimize Google Ads campaigns for real estate lead generation. Responsibilities include keyword research, campaign execution, performance monitoring, CPL and lead-quality optimization, A/B testing of ad creatives and landing pages, lead tracking, reporting accuracy, and staying current with Google Ads updates.
Summary Generated by Built In
Role Overview
We are looking for a Performance Marketing Executive with 2–3 years of hands-on experience in running and optimizing Google Ads campaigns. The candidate will work closely with the team lead to plan, execute, monitor, and optimize campaigns for our real estate clients, ensuring lead generation targets are met.
Key Responsibilities
Plan, execute, and optimize Google Search and Google Demand Gen campaigns.
Research and select keywords relevant to real estate lead generation.
Monitor campaign performance and take corrective action to achieve CPL and lead quality targets.
Conduct A/B testing on creatives, ad copies, and landing pages.
Track leads and ensure data accuracy in reporting.
Stay updated with Google Ads best practices and platform updates.
Requirements
Experience:
2–3 years of hands-on experience in Google Ads campaign management.
Experience in real estate lead generation is preferred.
Technical Skills:
Proficiency in Google Ads (Search, Demand Gen, Display).
Basic knowledge of Google Analytics and conversion tracking.
Understanding of keyword research, bidding strategies, and audience targeting.
Soft Skills:
Strong analytical and problem-solving skills.
Good communication and teamwork abilities.
Ability to work under tight deadlines and meet performance targets.
Skills Required
- 2-3 years of hands-on experience managing Google Ads campaigns
- Experience with Google Search campaigns
- Experience with Google Demand Gen campaigns
- Experience with Google Display campaigns
- Basic knowledge of Google Analytics and conversion tracking
- Understanding of keyword research, bidding strategies, and audience targeting
- Experience in real estate lead generation
- Strong analytical and problem-solving skills
- Good communication and teamwork abilities
- Ability to work under tight deadlines and meet performance targets
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Aurum Analytica is a Real Estate focused data analytics company that leverages AI and machine learning to provide advanced solutions across the real estate lifecycle, aiming to revolutionize the industry with PropTech.
