Google Ads Coordinator

Posted 15 Days Ago
Be an Early Applicant
35223, Birmingham, AL, USA
In-Office
Entry level
Agency • Automotive • Marketing Tech • Professional Services
The Role
Manage and optimize Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max. Monitor performance, adjust bids and budgets, improve ad content, upload assets, assist with campaign creation, communicate with clients, ensure compliance, and support reporting through Google Analytics, GA4, and performance dashboards. Maintain Google Ads certifications and stay current with advertising trends.
Summary Generated by Built In

Are you ready to build your digital marketing career and work with Google Ads campaigns that deliver real client results? As a Google Ads Coordinator, you’ll help create and optimize campaigns, analyze performance, and drive success for our clients across platforms like Search, Display, and Video.

We’re seeking someone eager to learn, grow, and bring a detail-oriented mindset to managing campaigns that connect customers to brands.

What You’ll Do
  • Manage Campaigns: Oversee Google Ads accounts daily to monitor performance and implement optimizations.
  • Campaign Optimization: Update keyword bids, adjust budgets, and improve ad content for better ROI.
  • Assist the Ads Team: Help with uploading assets, creating new campaigns, and bulk updates.
  • Client Communication: Serve as the primary contact for client inquiries about Google Ads performance.
  • Submit Co-op and Compliance: Ensure all campaigns meet client guidelines and compliance standards.
  • Analyze and Report: Assist with campaign reporting using Google Analytics and performance dashboards.
  • Stay Updated: Obtain and maintain Google Ads Certifications, keeping up with trends in Google Ads technology.
Qualifications
  • Google Ads Certifications in Search, Display, Video, or Shopping (preferred).
  • Basic experience or familiarity with:
    • Google Ads campaign types (Search, PMAX, Video, Display, Discovery).
    • Google Analytics and/or GA4 for campaign tracking.
  • Proficiency in Microsoft Excel (pivot tables, formulas).
  • Strong attention to detail and excellent problem-solving skills.
  • Bachelor's Degree in Marketing, Business or related field preferred or equivalent experience.

Skills Required

  • Basic experience or familiarity with Google Ads campaign types, including Search, Performance Max, Video, Display, and Discovery
  • Basic experience or familiarity with Google Analytics and/or GA4 for campaign tracking
  • Proficiency in Microsoft Excel, including pivot tables and formulas
  • Strong attention to detail and excellent problem-solving skills
  • Google Ads certification in Search, Display, Video, or Shopping
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
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The Company
HQ: Birmingham, AL
156 Employees
Year Founded: 2004

What We Do

Strong Automotive is a full-service, national marketing and advertising agency that focuses exclusively on the automotive industry. Based in Birmingham, Alabama, the agency specializes in driving traffic to dealerships through a comprehensive suite of services, including digital marketing, direct mail, email campaigns, video production, and graphic design. A family-owned company, it helps dealerships increase visibility and sales through strategic and consistent multi-channel messaging.

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