The Role
The role involves developing Generative Engine Optimization strategies for ecommerce, advising clients on AI impact, and optimizing content for AI-driven discovery.
Summary Generated by Built In
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.
About The Role
We are seeking experienced Generative Engine Optimization (GEO) Consultants with deep exposure to ecommerce to help brands adapt to AI-driven discovery, recommendations, and decision-making.
In this role, you will advise and execute against strategies that influence how products and brands are surfaced, represented, and recommended across generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.
You will partner closely with ecommerce, growth, and technical teams to reorient visibility strategies for a world where the buyer funnel is collapsing and purchase decisions are increasingly shaped by AI-mediated discovery and agentic workflows.
Engagements are contract-based and typically range from 10–40 hours per week, depending on client needs.
Responsibilities
- Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments
- Advise clients on how AI-driven discovery and recommendations impact the ecommerce buyer journey, including high-consideration and subscription-based purchases
- Optimize product, category, and brand content to improve inclusion and positioning within AI-generated answers and recommendations
- Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets
- Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals
- Analyze AI-generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation
- Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI-influenced purchasing behavior
Requirements
- 5+ years of experience in SEO, ecommerce growth, content strategy, or AI-driven marketing optimization
- Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred
- Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information
- Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence
- Familiarity with structured data (schema.org), product feeds, and modern content architectures
- Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off-site brand and product signals, ensuring these channels support ecommerce growth and AI-driven discovery and recommendation systems
- Experience with Shopify or other major ecommerce platforms is a strong plus
- Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue
- Clear communicator who can translate complex AI concepts into practical guidance for non-technical stakeholders
Why Right Side Up
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. You’ll help define the future of visibility in the age of AI—pioneering a new frontier in digital growth.
Exciting opportunities are available now — apply today to join our network of experts!
Top Skills
Chatgpt
Claude
Gemini
Perplexity
Schema.Org
Shopify
Structured Data
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The Company
What We Do
Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise. We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent
