The Role
Develop and maintain full-stack WordPress and HubSpot solutions, including custom themes, modules, workflows, CRM configurations, APIs, integrations, and automation. Manage data accuracy, reporting, security, compliance, and system synchronization across marketing, sales, and customer service platforms. Optimize website performance, mobile experience, and lead generation while troubleshooting integrations, supporting users, and collaborating with stakeholders.
Summary Generated by Built In
Duties:
- Write efficient code by adhering to software development best practices
- Conduct quality control checks by testing the functionality of web development projects
- Lead the architectural design, development, and deployment of the HubSpot suite and WordPress websites
- Work closely with project stakeholders, to ensure a mutual understanding of expectations, understanding unique requirements and ensuring web solutions align perfectly with business needs
- Configure and customize the HubSpot CRM and Marketing Hub to meet the specific needs and goals of the organization
- Design, develop, and implement API integrations between HubSpot/WordPress and external platforms, such as Google, Meta, Twitter, TikTok, Make, and email marketing databases.
- Create and maintain custom properties, workflows, automation rules, and templates
- Data Management: Ensure data accuracy and integrity within the HubSpot platform
- Import, export, and manipulate data as needed to support marketing, sales, and customer service efforts
- Integration and Collaboration: Collaborate with cross-functional teams, including marketing, sales, and customer service, to integrate HubSpot or WordPress with other tools and systems
- Ensure data accuracy and synchronization between systems, enabling seamless data flow for targeted marketing efforts.
- Troubleshoot and resolve integration issues to maintain data consistency
- Reporting and Analytics: Create and maintain reports and dashboards to monitor key performance indicators (KPIs) related to marketing, sales, and customer service
- Provide insights and recommendations based on data analysis
- Training and Support: Train and support HubSpot users within the organization, ensuring they understand and effectively use the platform
- Stay up to date with HubSpot updates and best practices and share this knowledge with team members
- HubSpot Best Practices: Stay informed about HubSpot best practices, new features, and industry trends to continuously optimize HubSpot's usage
- Implement best practices for lead nurturing, lead scoring, and marketing automation
- Security and Compliance: Ensure data security and compliance with relevant regulations (e.g., GDPR, CCPA) within the HubSpot platform
- Optimize websites to ensure the best user experience by looking at speed, security, and mobile
- Create website experiences that result in an increase in lead generation and customer acquisition
Required Experience:
- Stellar WordPress, JavaScript, HubL, CSS and PHP skills
- Proficiency in programming using Java, XML, and HTML
- Working knowledge of MySQL, DNS, and basic server administration
- 4+ years of full-stack development experience
- 3+ years building custom themes in WordPress
- Experience with Woo or other e-commerce platforms
- Detailed understanding of the development of modules within HubSpot and how those modules tie into a broader solution.
- Proven experience implementing solutions using the HubSpot out-of-the-box functionalities and custom codes as and when required.
- Proven hands-on experience working with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the HubSpot ecosystem.
- Experience with creating users / setting up permission sets and teams
- Experience with importing contacts in HubSpot
- Experience with creating / updating custom fields
- Familiarity with the HubSpot app marketplace and basic native integrations
- Experience with custom objects in HubSpot
- Impeccable attention to detail, quality control, and a good eye for modern web design
- Knowledge of inbound marketing best practices
- Strong communication skills (Fluency in written and spoken English)
- Understanding of performance metrics, such as Web Vitals
- Ability to think conceptually and successfully execute a creative vision
- Passion to learn and succeed; ability to take well to constructive criticism
- Motivation to work individually and as a team in a fast-paced, client-centric business environment
- Ability to self manage and follow directions
- Self-awareness
- Commitment to integrity and continuous improvement
Skills Required
- Stellar WordPress, JavaScript, HubL, CSS, and PHP skills
- Proficiency in Java, XML, and HTML
- Working knowledge of MySQL, DNS, and basic server administration
- 4+ years of full-stack development experience
- 3+ years building custom themes in WordPress
- Experience with WooCommerce or other e-commerce platforms
- Detailed understanding of HubSpot module development and broader solution architecture
- Experience implementing HubSpot out-of-the-box functionality and custom code
- Hands-on experience with data sources, APIs, and integration tools within the HubSpot ecosystem
- Experience creating users, permission sets, and teams
- Experience importing contacts into HubSpot
- Experience creating and updating custom fields
- Familiarity with the HubSpot App Marketplace and native integrations
- Experience with custom objects in HubSpot
- Attention to detail, quality control, and modern web design
- Knowledge of inbound marketing best practices
- Strong written and spoken English communication skills
- Understanding of performance metrics such as Web Vitals
- Ability to execute a creative vision
- Ability to work independently and collaboratively in a fast-paced, client-centric environment
- Ability to self-manage and follow directions
- Commitment to integrity and continuous improvement
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The Company
What We Do
Creative Analytics is a Washington, DC-based digital agency and management consultancy founded in 2005. It partners with B2B high-tech and professional services companies to build data-driven, conversion-optimized digital strategies, campaigns, and websites that captivate, convince, and convert audiences. Services include web design, content marketing, conversion rate optimization, business automation, and fractional marketing staffing, helping clients grow online and scale faster with less time, money, and effort.
