The Role
Founding SDR will run and scale outbound outreach to qualified German roofers, hit quota for attended discovery calls, refine scripts and objections, and work directly with the CEO to drive growth. The role is hands-on, in-office, and focused on execution and rapid improvement.
Summary Generated by Built In
handly is the fastest-growing business-in-a-box for German craft companies, starting with roofing. We help self-employed craftsmen build profitable, long-term businesses by combining vertical software with AI-enabled services for growth and backoffice. We're 10 people in Berlin, backed by 20VC, Stride and Base10 (€3.75M seed).
Tasks
Founding SDR means founding. The seat grows with what you do in it.
* You take the outbound motion we've already tested and run it every day. The playbook and the lists already exist. Your job is to dial and crush a clear quota of attended discovery calls with qualified roofers.
* You improve your script and objection-handling with each call.
* You work directly with our CEO & Founder Basti to fuel our growth.
* You become our outbound machine, laugh about how bad our old numbers were, and get rewarded for doing so.
Why this is a great seat for a salesperson
* No gatekeepers. 95% of every cold call lands directly on the owner, the only person who makes the final decision.
* High ACVs. Our take rate compounds with the partner's growth, and our deal sizes sit meaningfully above typical SMB vertical-SaaS comps. You're not grinding for €99/month logos.
* Proven script. We know outbound works, you are the one that perfects and scales it.
* A product you can sell with a straight face. handly genuinely helps small craft businesses grow, professionalize and build long-term profitable businesses without burning out. You're not pitching "save time", you're pitching "build a business that grows without you holding it together."
Requirements
* 1+ year of sales experience (preferably outbound). You've carried a quota and you've hit it.
* You love the phone. Calling roofers isn't a tax you pay, it's the part of the job you'd do on a Saturday.
* Coachable and resilient. You get told no thirty times before lunch and dial number thirtyone anyway. Every conversation is a data point, not a verdict.
* High agency. You move on partial information, you don't wait to be told what to do, and you turn vague problems into real execution.
* Native German. Our partners don't speak English.
* Berlin-based or willing to relocate. Ready for in-office 5 days a week.
This role is NOT for you if
* You want to play sales manager before you've closed a deal end-to-end.
* You think you're "above" outbound.
* You need detailed playbooks before you act.
* You want a 9-to-5, or you want to work remote.
* You'd rather workshop strategy than execute today.
* You've never actually sold anything.
Benefits
* €50.000 base, €90.000 OTE
* €100.000+ w/ overperformance.
* Founder access: You and Basti _are_ the sales team. Direct feedback & mentoring.
* Growth: as much responsibility as you can handle.
* Team: be part of a close-knit, early-stage team with a high bar for excellence. The people you work with might be the people you found your own company with later on. We work hard and push each other to be better every day while having fun.
Hiring process
About one week, end to end.
1. 30-minute intro call with Ohan (Founder's Associate, currently doing outbound)
2. 45-minute call with Basti (CEO/Founder)
3. Half-day on-site in Berlin. Live cold-call exercise and meet the team.
4. Offer.
Tasks
Founding SDR means founding. The seat grows with what you do in it.
* You take the outbound motion we've already tested and run it every day. The playbook and the lists already exist. Your job is to dial and crush a clear quota of attended discovery calls with qualified roofers.
* You improve your script and objection-handling with each call.
* You work directly with our CEO & Founder Basti to fuel our growth.
* You become our outbound machine, laugh about how bad our old numbers were, and get rewarded for doing so.
Why this is a great seat for a salesperson
* No gatekeepers. 95% of every cold call lands directly on the owner, the only person who makes the final decision.
* High ACVs. Our take rate compounds with the partner's growth, and our deal sizes sit meaningfully above typical SMB vertical-SaaS comps. You're not grinding for €99/month logos.
* Proven script. We know outbound works, you are the one that perfects and scales it.
* A product you can sell with a straight face. handly genuinely helps small craft businesses grow, professionalize and build long-term profitable businesses without burning out. You're not pitching "save time", you're pitching "build a business that grows without you holding it together."
Requirements
* 1+ year of sales experience (preferably outbound). You've carried a quota and you've hit it.
* You love the phone. Calling roofers isn't a tax you pay, it's the part of the job you'd do on a Saturday.
* Coachable and resilient. You get told no thirty times before lunch and dial number thirtyone anyway. Every conversation is a data point, not a verdict.
* High agency. You move on partial information, you don't wait to be told what to do, and you turn vague problems into real execution.
* Native German. Our partners don't speak English.
* Berlin-based or willing to relocate. Ready for in-office 5 days a week.
This role is NOT for you if
* You want to play sales manager before you've closed a deal end-to-end.
* You think you're "above" outbound.
* You need detailed playbooks before you act.
* You want a 9-to-5, or you want to work remote.
* You'd rather workshop strategy than execute today.
* You've never actually sold anything.
Benefits
* €50.000 base, €90.000 OTE
* €100.000+ w/ overperformance.
* Founder access: You and Basti _are_ the sales team. Direct feedback & mentoring.
* Growth: as much responsibility as you can handle.
* Team: be part of a close-knit, early-stage team with a high bar for excellence. The people you work with might be the people you found your own company with later on. We work hard and push each other to be better every day while having fun.
Hiring process
About one week, end to end.
1. 30-minute intro call with Ohan (Founder's Associate, currently doing outbound)
2. 45-minute call with Basti (CEO/Founder)
3. Half-day on-site in Berlin. Live cold-call exercise and meet the team.
4. Offer.
Skills Required
- 1+ year of sales experience
- Outbound sales experience
- Proven quota-carrying experience and ability to hit targets
- Comfort and enthusiasm for high-volume cold calling
- Coachable, resilient, and able to iterate from feedback
- High agency and ability to execute with partial information
- Native German language proficiency
- Berlin-based or willing to relocate and work in-office five days a week
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The Company
What We Do
handly is a Berlin-based business-in-a-box platform for tradespeople (focus on roofing and renovation companies). It combines marketing, a customer-facing website, and back-office software to automate quoting, scheduling, documentation, invoicing and payments, plus bookkeeping and a mobile app for field teams. handly aims to reduce admin overhead, increase leads and help small trades businesses scale and run professionally.
