Founding GTM

Posted 6 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
Junior
Artificial Intelligence • HR Tech • Software • Automation
The Role
As the first GTM hire, you will establish and execute the go-to-market strategy, generate pipelines, and close deals, focusing on technical platform sales.
Summary Generated by Built In

We're building the central node for agentic commerce - the data infrastructure that lets AI understand and reason about the real economy. This role is an opportunity to build our entire go-to-market function while simultaneously closing our first wave of deals.

You'll be our first GTM hire - owning everything from pipeline generation to deal execution as we establish our presence with frontier AI labs, agentic startups, and retailers. This isn't a traditional sales role. You'll build our go-to-market function from scratch while simultaneously closing deals.

You'll work directly with founders in San Francisco to define our ICP, create our sales playbook, design our pricing strategy, and establish the repeatable motions that will scale with us. High autonomy, high impact, high ownership.

Pipeline Generation

  • Build and execute ABM campaigns targeting retailers, agentic commerce apps, and commerce infrastructure players

  • Test and iterate on messaging, channels, and outbound sequences to find what resonates

  • Own conference strategy: pre-event outreach, on-site engagement, post-event conversion

Deal Execution

  • Own the full sales cycle: prospect, qualify, demo, negotiate, close

  • Translate complex API/data infrastructure into clear commercial value for technical buyers

  • Design creative pilot structures and pricing models for emerging use cases

  • Quantify customer ROI and build business cases for platform adoption

GTM Strategy

  • Validate target verticals and personas through direct customer conversations

  • Define our sales process, qualification criteria, and partnership frameworks

  • Work with engineering to shape product direction from customer feedback

  • Build the reporting infrastructure and metrics that will scale our GTM motion

You're a Fit if

  • 1.5-3+ years in sales, with experience closing technical/platform deals

  • Proven ability to generate your own pipeline via outbound, ABM, or creative prospecting

  • Comfortable with ambiguity - you've built processes from scratch and thrive in 0-to-1 environments

  • Technically credible - you can sell to engineers and research teams without hand-holding

  • Deeply curious about AI and the future of commerce, agents, and how people discover products

  • Based in or willing to relocate to San Francisco - this is an in-person role in North Beach

Nice to Have

  • Experience at a high-growth startup (Series A-B) or developer-focused company

  • Background in developer relations, partnerships, or technical pre-sales

  • Familiarity with sales automation platforms (Clay, Apollo) and CRM systems

  • Experience selling into research labs or emerging AI companies

How We Work

  • Small team. High trust. High intensity. We bias toward in-person collaboration, debate ideas openly, decide quickly, and ship constantly

  • We sponsor visas for candidates from Australia or New Zealand

Am I A Good Fit?
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The Company
5 Employees
Year Founded: 2020

What We Do

Catalog is the bridge between retailers and AI shopping agents, transforming product pages into structured objects that models can understand, rank, and buy from across any platform.

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