Founding Brand and Content Lead

Posted 28 Days Ago
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New York City, NY, USA
In-Office
140K-175K Annually
Senior level
Artificial Intelligence • Legal Tech • Software
The Role
Own Neptune’s early growth strategy across referrals, community, partnerships, offline events, creators, and local activations. Support social, paid marketing, content, creative, and landing pages while setting goals, measuring performance, and optimizing programs. The role requires building initiatives from concept through launch, developing trusted relationships, understanding customer needs, and operating resourcefully on a small early-stage team.
Summary Generated by Built In
About Neptune

Neptune is building the concierge couples trust to navigate the biggest decisions of a life together. We pair emotionally intelligent AI with vetted legal and financial experts and transparent pricing, so both partners can make confident, fair decisions together and build a life - and lasting wealth - as a team.

At the center is a shared operating system for couples that remembers everything for you, so you never repeat yourself and every next decision starts from what we already know. Couples make billions of dollars in financial and legal decisions over a life together, and no one has built the trusted companion that carries the full picture across all of them. That's the category we're defining, and it's a rare moment to help build it from the ground up.

We (Ex-Stripe, Google, Palantir, Uber) have raised $7.5M from Floodgate (Lyft, X, Twitch) and The General Partnership, and demand is growing fast. We're hiring our first brand hire to build the product every couple will trust with their most important decisions.

The role

This role involves owning the narrative of couples and money, establishing Neptune as the brand everyone thinks of when they're building a life together.

You will lead Neptune's owned, earned, and experiential brand presence—spanning content, social, PR, and community events. As our first brand hire, you will work directly with the founders to shape our identity.

This role is ideal for someone who is creative, extremely organized and has great instinct. Someone who starts with craft, taste, and storytelling, and can translate those into a cohesive brand strategy that moves real business metrics.

What you'll own
  • Brand: Define what Neptune stands for, how we sound, and the point of view we bring to money and marriage. Nothing in this category is premium yet. Make us premium.

  • Creative: Own creative delivery across organic social, content, email and lifecycle, and the website, in every format it takes: short and long-form video, static, carousels, essays, and guides. Concept, shoot, write, edit, publish, and respond. This is hands-on, not a calendar to delegate.

  • Press: Own earned media. Build the storylines that make reporters call us, and manage the agency help you bring in.

  • Word of mouth and events: Make Neptune worth talking about. Referrals, gifts, dinners or workshops that delight our couples.

  • Measurement: You are data-driven and capable of tracking brand impact in both the short and long term. Define what brand health means here, track it, and change course based on what you learn.

What success looks like: We publish consistently in a voice nobody else in this category owns, our organic audience grows every month, and when someone gets engaged, their friend says "you should use Neptune!"

We should talk if you're
  • Someone who has done this before: You have taken a brand or an account from unknown to known, ideally with 5+ years in brand, organic social, content, or editorial at a startup.

  • A creator: You have shot it, written it, cut it, and/or posted it yourself and are comfortable on camera or good at directing someone who is.

  • A clear communicator: You are clear at communicating both verbal and written content.

  • Excited about the subject: Money, relationships, family and the awkward parts of all three.

  • Obsessed with numbers: You have proven ability to track impact over the short and long term. You can set a goal for brand work and tell the difference between a number that matters vs. a vanity metric.

  • Enthusiastic about AI: You use AI daily to research, write, and make things, and you chase what's new to evolve your workflows.

What we offer

• Ownership: You will help define how Neptune grows.

• Impact: Your work will reach customers directly.

• Equity: This role includes founding-level early-stage equity.

• Speed: You will work on a small team where ideas can move quickly.

Location

New York City. We work together in the office five days a week.

Compensation and benefits

• $140,000 to $185,000 base salary

• Founding-level early-stage equity

• 100% employer-paid medical and dental coverage

• $1,000 annual learning budget

• Daily lunch in the office

• Unlimited PTO

Neptune is an equal opportunity employer. We welcome applicants from all backgrounds.

Skills Required

  • 5+ years of experience in consumer growth, community, partnerships, brand, content, or related work
  • Ability to build and launch programs from idea to execution
  • Ability to build strong relationships with customers, creators, partners, and community leaders
  • Strong customer understanding and interest in consumer needs and trust-building
  • Clear communication and strong writing/storytelling ability
  • Comfort setting goals, evaluating results, and making practical decisions using data
  • Resourcefulness and ability to work quickly with limited team support or playbooks
  • Comfort using AI tools for research, writing, creative work, and analysis
  • Experience in fintech, consumer health, wellness, lifestyle, marketplaces, or another trust-based consumer category
  • Experience building referral, community, event, creator, or partnership programs
  • Familiarity with organic social, paid social, lifecycle marketing, or landing pages
Am I A Good Fit?
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The Company
13 Employees
Year Founded: 2024

What We Do

Neptune is a legal-tech platform that helps couples navigate prenuptial agreements and broader financial and estate-planning decisions. Its AI-driven chatbot guides partners through prenup-related questions, finances, and priorities, while the service connects them with local family-law attorneys offering transparent pricing for drafting and reviewing agreements. Neptune earns referral fees from participating attorneys and plans to expand into additional couple-related legal decisions.

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