The Role
Work directly with founders to own full-cycle sales: prospecting to close, onboard and manage customer relationships, shape GTM strategy, run market research, optimize CRM and sales infrastructure, and feed product insights to engineering. Contribute broadly across fundraising, recruiting and high-impact startup initiatives.
Summary Generated by Built In
Overview:
Europe has the largest commercial vehicle market in the world - yet the financial infrastructure behind it is still stuck decades in the past. Companies spend over €1 trillion every year on fuel, EV charging and more, but the tools they rely on today are fragmented and built on legacy systems.
Rally is building an AI-native platform that combines payments, spend management and workflow automation to give businesses real-time visibility and control over their fleet spend. Starting with a universal fleet card accepted across 140,000+ fuel stations and 500,000+ charging locations across Europe, our ambition is to build the financial backbone of the real-world economy.
Backed by Y Combinator and led by two second-time founders with experience at Meta, Stripe, Booking, and Delivery Hero, our team brings together expertise across fintech, mobility and AI.
We’re looking for a Founder’s Associate to work directly with the founding team to build pipeline, close deals, and shape our go-to-market strategy from the ground up. This is a high-impact, high-ownership role and a fantastic opportunity to join one of Europe’s most exciting fintech startups. You’ll be joining a small, ambitious team where decisions are fast, responsibilities are broad, and your work will have a direct impact on revenue and the company’s success.
Responsibilities:
• Full-Cycle Sales: Own the entire sales process end-to-end, from outbound prospecting to close. Build pipeline through creative outreach and experimentation across channels, run discovery calls and demos, manage pilots and close deals.
• Customer Ownership: Serve as the primary point of contact for customers from the first conversation onward - building strong relationships, onboarding new customers, and handling questions, issues, and feedback as they arise.
• GTM Strategy: Help shape our go-to-market motion from the ground up by identifying target segments, refining ICPs and continuously improving messaging, pricing, and sales approaches.
• Market Research: Conduct research on market size, competitors, customer segments, and emerging industry trends to identify opportunities and inform strategic decisions.
• Sales Infrastructure: Optimize our GTM systems and processes - managing CRM data, tracking pipeline metrics, refining sales materials, and leveraging data enrichment and AI workflows to improve targeting, personalization and outbound performance.
• Product & Market Feedback: Work closely with product and engineering to translate insights from customer interactions into product improvements and roadmap priorities.
• General Support: Building a startup means rolling up your sleeves and helping wherever needed. You’ll have the opportunity to contribute across a wide range of areas, from fundraising and recruiting to other high-impact initiatives.
Requirements:
• Real commercial experience (0–3 years). You’ve worked in a sales team before - ideally at a startup or high-growth tech company - and have seen how modern sales works: managing pipelines, running demos, using CRMs and outreach tools.
• Hungry and scrappy. You thrive in early-stage environments where you build the playbook rather than follow one and are excited to experiment, learn quickly, and figure things out.
• High ownership and autonomy. We won’t hand you a daily task list. You’re comfortable setting priorities, running experiments, and driving projects forward independently.
• Strong communicator. Clear thinker and writer who can build relationships quickly and communicate confidently with customers and teammates.
• Highly organized. You can keep track of 100’s of moving pieces - managing pipelines, customer conversations and follow-ups without things slipping through the cracks.
• Proven track record of excellence. This could come from academics, side projects, startups or personal achievements - but you’ve shown that you can perform at a high level.
• Highly fluent in English and German. Other European languages are a plus.
Skills Required
- Real commercial experience (0-3 years) in a sales team or high-growth tech company
- Experience managing pipelines, running demos, and using CRMs and outreach tools
- High ownership and autonomy; comfortable setting priorities and driving projects independently
- Strong written and verbal communication skills; able to build relationships with customers
- Highly organized, able to manage many moving pieces and follow-ups
- Hungry and scrappy mindset; comfortable experimenting and iterating in an early-stage environment
- Proven track record of excellence (academics, side projects, startups, or other achievements)
- Highly fluent in English and German
- Other European languages
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The Company
What We Do
Rally is a platform for buying & selling equity shares in collectible assets. Together, we rally to make investing behind ideas, emotions, and communities safe, easy, and accessible. The result… A 21st Century Portfolio, for everyone.
