Saranghae is the first online, direct-to-consumer, subscription based luxury Korean skin care brand in North America. Our proprietary formulations, distinct natural ingredients and unique value proposition means that we are currently the fastest growing Korean Skin Care brand in the US.
We offer the ideal candidate the chance to help build a world class consumer brand from the ground up. We offer a growing, fast paced environment, with a competitive compensation package and an awesome entrepreneurial culture.
Job DescriptionSaranghae is looking for media buyer with a combination of strategic thinking, analytical, creative and communicative skills. The successful candidate should have exceptional online ad buying management skills and thrive working in an ever-changing Facebook/Instagram environment. He or she should have good experience and knowledge on running Facebook and other online marketing campaigns.
The ideal candidate for this position has a good understanding of social media and analytics in paid media with a strong discipline for driving conversions and delivering ROI. They are overly positive, hungry for success, love constant challenges, expert multi-taskers and enjoy a fast paced working environment.
The media buyer will work closely with the CRO to test and launch various marketing campaigns that will be seen by millions of consumers around the world.
This is a very unique and exciting opportunity!
QualificationsCore Accountabilities & Requirements
• Manage direct response (focused on driving conversions) Facebook ad campaigns from planning stage to completion
• Create and manage media budgets for assigned campaigns
• Brief creative teams and develop campaign creative assets
• Monitor and optimize all Facebook campaigns
• Build and implement media plans with analytics to assess the impact of our campaigns on driving business objectives
• Create easy to read reports on campaign ROI & revenue analysis and regularly report them to the CRO
Key Measures Of Success
• Optimization of campaign click-thru rates, conversion rates, and bid management
• Campaign performance against target KPI’s.
• Profit margin on campaigns
Required Skills, Experience and Academic/Educational Requirements:
- BA or BS degree in Business, Marketing or related field of study
- 3+ years’ managing conversion-focused digital advertising campaigns with ROI related metrics
- 2+ years’ of managing Facebook ads
- Highly proficient in Facebook’s Ads Manager and/or Power editor
- Comfortable with A/B testing tools and methods to prove and report on performance metrics
- Experience in Google analytics, Slack, Excel, Asana and Un-Bounce is a big plus
- Proven skills in ad copywriting; a plus.
Perks
- You will be a key player in building a world class consumer brand from the ground up.
- You will be involved not only on the technical aspects, but marketing, business and operations. You will learn the entire business and operations.
- Your work will touch millions of consumers world wide
Skills Required
- BA or BS degree in Business, Marketing or related field
- 3+ years managing conversion-focused digital advertising campaigns with ROI metrics
- 2+ years managing Facebook ads
- Highly proficient in Facebook Ads Manager and/or Power Editor
- Comfortable with A/B testing tools and methods
- Experience with Google Analytics, Slack, Excel, Asana and Unbounce
- Proven skills in ad copywriting
What We Do
On any given day, millions of consumers around the world are falling in love with Korean Beauty for the first time. Saranghae (which means I Love You in Korean) is the first online, direct-to-consumer subscription based luxury Korean beauty brand in North America. Our proprietary formulations, distinct natural ingredients and incredible efficacy means that we are currently the fastest growing Korean skin care brand in the United States. Saranghae focuses on 3 Core Competencies: 1) Unique & highly effective natural ingredients 2) Quality in everything we do 3) Exceptional & delightful customer experience For us how we treat our customers and employees along with sustainability is integral to how we do business. With almost 7 billion people on our planet, our resources are already strained. This means sustainable growth is the only acceptable model of growth. Saranghae only works with suppliers that prove sustainable harvesting and provide employees with a fair living wage. It is a passion that permeates from the CEO down to our customer service agents. We believe that businesses have a responsibility to our customers and to the communities in which we service. We are constantly looking for ways to help, support and drive initiatives for a better planet. Together we are Saranghae, and our love story starts now.
