The Role
Execute and optimize ROI-focused PPC and paid social campaigns across Google, Facebook, Bing, and other channels. Manage keyword strategy, ad copy, bids, conversion costs, audience targeting, and campaign performance. Prepare daily, weekly, and monthly client reports with analysis, conduct competitive research, and optimize campaigns for new clients. Communicate with clients and use data to plan campaigns aligned with target audiences.
Summary Generated by Built In
Designation: Executive - Paid Media
Job Location: Pune (On-Site)
About Amura
Amura Marketing is a next-generation Martech company, that delivers end-to-end marketing and sales solutions to leading brands in India.
The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.
Role in the Organization:
Amura is looking for a Digital Marketing specialist with at least 1+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Bing Ads, etc.). Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.
Responsibilities:
- Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
- Continually optimize PPC and paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Optimize existing PPC campaigns for new clients.
- Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.
- Conduct in-depth competitive analysis within our clients’ locations and industries.
- Daily, weekly, and monthly reporting for all clients
Skills Required:
- Paid Media Analyst with relevant experience of at least 1 year
- Knowledge of search engine marketing and keyword research
- knowledge of social media marketing and audience research
- Exposure to other channels than Google & Facebook will be preferred.
- Ability to understand the target audience and plan campaigns accordingly
- Exposure to client communication
- Google AdWords Certified
- Google Analytics Certified
- Proficiency in Google Sheets and MS Excel is required.
Skills Required
- At least 1 year of hands-on paid media or digital marketing experience
- Knowledge of search engine marketing and keyword research
- Knowledge of social media marketing and audience research
- Ability to understand target audiences and plan campaigns accordingly
- Google Ads certification
- Google Analytics certification
- Proficiency in Google Sheets and Microsoft Excel
- Exposure to channels beyond Google and Facebook
- Client communication experience
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The Company
What We Do
With over 13 years in the growth marketing sector, Amura has established itself as a fast-growing digital marketing agency in India. With a blend of creativity and a data-driven marketing approach, Amura offers various services from across various industries. With more than 150 digital experts and 31 software products in its tech stack, Amura has successfully served over 250 clients across different domains. From creating a B2B lead generation strategy to e-commerce sales and branding, Amura’s MarTech solutions can help your brand create a strong digital footprint and grow your business vertically.
