Email Marketing

Posted 2 Hours Ago
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Bangalore, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Information Technology • Internet of Things
The Role
Plan and execute targeted B2B email campaigns aligned with sales goals. Manage segmentation, personalization, content coordination, A/B testing, analytics, database enrichment, deliverability, and compliance. Partner with sales and business development teams to tailor outreach by industry and persona, generate qualified leads, meet MQL targets, improve conversion rates, and conduct market and competitor research.
Summary Generated by Built In

Email Marketing Associate-Sales @ PEOPLE10 

Experience: 5 to 7 Years

Job Location: Bangalore (Hybrid)

Roles & Responsibilities:
  • Plan, design, and execute targeted email marketing campaigns aligned with sales goals

  • Manage end-to-end campaign execution including segmentation, content coordination, A/B testing & tracking performance

  • Maintain and enrich high-quality email prospect databases using automation and research tools

  • Work closely with the Sales & Business Development team to customize outreach strategies by industry and persona

  • Ensure consistent achievement of lead generation goals (Minimum 5–6 MQLs per month)

  • Monitor campaign analytics and performance dashboards, recommending improvements to maximize response and conversion rates

  • Ensure compliance with global email policies (CAN-SPAM, GDPR) and best practices

  • Conduct periodic competitor and market research to refine targeting strategies

  • Improve deliverability and sender reputation through continuous database hygiene



Requirements

Must have skills:

  • 5–7 years of hands-on B2B email marketing experience in IT services (Mandatory)

  • Strong command of email marketing tools such as MailChimp, HubSpot, SalesLoft, Outreach, Apollo, etc.
    Proven ability to deliver consistent pipeline contribution and meet MQL targets

  • Good knowledge of US and international B2B buyer personas

  • Excellent analytical skills for performance tracking and reporting

  • Strong coordination abilities across cross-functional teams

  • Understanding of content strategy, email personalization, and messaging variations

  • High attention to detail with a strong sense of ownership and accountability





WHY JOIN PEOPLE10? 

  • Work alongside visionary leaders with decades of global industry experience.

  • Be part of a fast-growing digital transformation journey with global exposure.

  • Opportunity to design and influence cutting-edge technology solutions for leading enterprises.

  • A career path that encourages innovation, autonomy, and accelerated growth.

  • A culture that values hunger to learn, curiosity to explore, and courage to innovate


PEOPLE10 WORK CULTURE:

At People10, we foster a culture of openness, continuous learning, and collaboration. From direct access to leadership to knowledge sessions, code combats, and peer learning, we provide an environment where talent can thrive. We are an equal opportunity employer and celebrate diversity in all its forms.



Skills Required

  • 5-7 years of hands-on B2B email marketing experience in IT services
  • Experience with email marketing and sales outreach tools such as Mailchimp, HubSpot, SalesLoft, Outreach, or Apollo
  • Proven ability to contribute consistently to sales pipeline and meet MQL targets
  • Knowledge of US and international B2B buyer personas
  • Strong analytical skills for performance tracking and reporting
  • Strong cross-functional coordination abilities
  • Understanding of content strategy, email personalization, and messaging variations
  • High attention to detail and strong ownership and accountability
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The Company
HQ: New York, NY
225 Employees
Year Founded: 2011

What We Do

People10 (www.people10.com) is a fast-growing digital transformation and product engineering leader based in US and India. We help enterprises and startups to craft custom solutions in Enteprise web and mobile, IOT, Blockchain, Data Management for B2B/ B2C, with modern agile and lean development frameworks, automation, and DevOps tools. Through our R&D oriented innovation studio P10Labs (www.labs.people10.com), we constantly explore new technology areas, understand market dynamics and look at industry needs to unlock the potential of cutting-edge technologies and apply it to make organizations future ready. Our teams work with passion and persistence to deliver excellence and champion client success. Our expertise in new age technology, engineering practices, code quality and continuous delivery makes the software building process an amazing journey. Web and Mobile - Python, Scala, Javascript, ActionScript, Ruby, HTML5, CSS3, Go, Java, .NET, Objective C, Swift, Kotlin, Android, iOS, iONIC, React Native, Flutter, React, Angular, Node.js, Bootstrap, Xamarin, MERN, MEAN, MySQL, VoltDB, PostgreSQL, InfluxDB, Splunk, MongoDB, Cassandra, Redis, MariaDB, Hadoop, Oracle,TimeScaleDB, neo4j Data / AI / ML - Python, R, TensorFlow, Cafe, Keras, Sci-kit learn, SparkML, PyTorch, IBM Watson, Dialog Flow, H2O, OpenCV, Spark, Kafka, Presto,Redshift, Amazon EMR, Qubole, Storm,Sqoop, Elastic, Automation & DevOps- Sonar, Jenkins, Bamboo, TFS, Capistrano, Cucumber, Jasmine, Gherkin, Selenium, RSpec, VMware, Git, RHEL, JBoss, Ansible, Terraform, Microservices, Nagios, Symphony, Appdynamics, Sumologic, Docker, Vagrant, Otto, Kubernetes Cloud - Heroku, AWS, Azure, IBM, CloudBees, Google Cloud, Cloud Function, Lamda Our specializations: - Full stack product development - Web, mobile, cloud, UX, IOT - Automation and DevOps - Enterprise digital transformation

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