ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24 hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.

We are in search of an Email Marketing Specialist to join our rapidly growing global workforce in Kuala Lumpur and have a crucial role in the execution of our email marketing strategies. The position's main duties include executing email marketing campaigns end-to-end, writing and editing email copy, managing the email database, designing newsletters, templates and planning a schedule etc. You will work with our multi-region marketing teams to support cross-channel lead generation and nurture campaigns. This position is expected to build and improve email marketing campaigns, create journeys and automations, build customer segments and more.

 Responsibilities:

• Own, plan, implement, and optimize all email marketing campaigns and initiatives on a global scale.
• Work with creative and content teams on template design, personalization and/or advanced features
• Prepare regular reports on email marketing campaigns and engagement; use results to determine converted leads, CTR, open rate and other KPIs.
• Make suggestions for improvements and establish best practices.
• Create smart emails lists based on behaviors (i.e., past email engagement, website interactions, platform activity, lead score)
• Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and increase conversions. unsubscribe rate.
• Develop road maps for processes, A/B tests, and promotions via email.
• Ensure emails follow industry best practices and adhere to privacy policies on a global scale (GDPR, industry regulations, etc.)

Requirements:

• 1+ years of digital marketing, marketing analytics, and email marketing experience, including hands-on experience with HTML/CSS
• Excellent writing skills
• Good eye for email template design
• Proficient with email automation and CRM platforms like Hubspot, Salesforce, Marketing Cloud, MailChimp, Marketo, etc.
• Knowledge of latest digital marketing trends
• Critical thinker and problem-solving skills
• Strong time-management skills and ability to adhere to tight deadlines.
• Great command of English and proficiency in spoken Mandarin and Cantonese would be preferable, as it aligns with our global communication requirements and enhances collaboration with our diverse team