E-Commerce Specialist

Posted Yesterday
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42301, Owensboro, KY, USA
In-Office
Junior
Hardware • Agriculture • Industrial
The Role
Develops and executes e-commerce marketing and sales strategies, writes and maintains product content, establishes listing standards, and supports content distribution across online platforms. Acts as a subject matter expert for assigned product categories, applies SEO best practices, and analyzes sales performance using web analytics and Excel pivot tables and VLOOKUPs. Collaborates with product management, graphics, and sales teams while managing multiple deadlines and maintaining accuracy.
Summary Generated by Built In

As an e-Commerce Specialist, you will create and implement strategies that make online transactions possible. You will organize, develop, and execute website marketing plans.  This position requires independent judgment in selecting content strategy, analyzing performance, and making recommendations that directly impact company revenue.


Key Responsibilities:

  • Write and edit product content that will be published on e-Commerce websites/portals.
  • Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
  • Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
  • Develop and implement e-commerce sales strategies to maximize profitability and customer reach
  • Be a subject matter expert to assigned product categories.
  • Identify SEO best practices regarding inventory and pricing policies.
  • Monitor changes in product sales by using web analytics and Excel spreadsheets (pivot tables, vlookups, etc.) to stay organized.
  • Ability to multitask and meet deadlines while maintaining attention to detail.

 

Qualifications

 Qualifications:

  • Minimum of 2+ years’ experience in a fast-paced business setting.
  • Excellent communication and collaboration skills.
  • Analytical and multitasking skills.
  • Bachelor’s degree in Marketing or relevant field.

 


Experience, Education, Knowledge, Skills, and other Requirements:

  • E-commerce
  • Marketing
  • Web Content Writing
  • Web Design
  • Marketing Strategies







Commitments:

  • Service Oriented: Our success revolves around customer service; we value service always as a priority.
  • Honesty & Integrity: We value honesty and integrity in every interaction whether it is with a customer or a coworker, no matter what.
  • Committed & Passionate: We are committed to our customers and the job they have to do. We are passionate in helping our customers achieve their goals.
  • Communication: We strive to communicate to the best of our ability with customers, co-workers, manufacturers, and other stakeholders.
  • Family: We believe in family values including hard work, family time, and education. We treat everyone as if they are family.
  • Pride and Confidence: We are proud and confident in what we do and who we do it for.

Compensation and Benefits:

  • Parallel Ag offers a generous compensation package with uncapped commission
  • 401k retirement plan with company match
  • Health, Dental, Vision and Life insurance
  • Vacation and sick time off
  • Advanced training programs
  • Day shift, with a safe work environment

 


Physical Demands:


This is primarily a sedentary role involving extended periods at a desk. Some walking or standing may be required for meetings or accessing office equipment. Occasional lifting of light objects may occur. Good posture, regular breaks, and ergonomic practices are encouraged.


The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
 

Position Type:


This is a full-time position.  Days and hours of work will be determined and discussed upon hire.
 

Additional Notes:


This job description is not exhaustive.  Responsibilities may change based on company needs. 


Parallel Ag is an Equal Opportunity Employer.

Skills Required

  • Minimum of 2+ years of experience in a fast-paced business setting
  • Excellent communication and collaboration skills
  • Analytical and multitasking skills
  • Bachelor's degree in Marketing or a relevant field
  • Experience with e-commerce
  • Marketing experience
  • Web content writing experience
  • Web design experience
  • Marketing strategy experience
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The Company
130 Employees
Year Founded: 2023

What We Do

Parallel Ag is an agricultural equipment dealer serving farmers and growers through new and used equipment sales, parts, service, and precision technology. It offers products from major brands including Fendt, Massey Ferguson, Kinze, Apache, Manitou, and Sunflower, while providing 24/7 support across multiple states to support diverse farming operations. The company was created through the merger of Midwest agricultural dealers in January 2023.

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