DevRel - Go to Market

Reposted 13 Days Ago
Be an Early Applicant
31 Locations
Remote
155K-175K Annually
Senior level
Information Technology • Software
The Role
Create developer-facing content and programs to drive revenue for the go-to-market team while collaborating with marketing and sales to support lead generation.
Summary Generated by Built In

Show developers how Chromatic/Storybook solves challenges in frontend delivery, and help our go-to-market (GTM) team convert that into revenue across both product-led and sales-led funnels.

You’ll join our team to create technical content and programs that resonate with developers and accelerate deals. We’re looking for someone who can translate product features into compelling narratives with measurable business impact.

This is a fully remote position, and the candidate should be located within the US, Canada, or Europe.

Responsibilities
  • Create developer-facing content that supports the lead pipeline like articles, guides, webinars, talks, videos, case studies, landing pages, and demos.

  • Partner with Marketing and Sales to embed developer voice in campaigns.

  • Run programs (e.g. webinars, workshops, live streams) that bring developers into the funnel and nurture them toward adoption.

  • Collect feedback from the field and distill developer pain points for GTM, Sales, and Product.

  • Maintain a high bar for technical accuracy and clarity to earn developer trust.

  • Proactively spot opportunities to equip GTM with developer narratives, rather than waiting for direction.

Requirements
  • You’ve built real software and already held a developer marketing, advocacy, or equivalent role.

  • You’re humble, curious, and motivated by developer outcomes—not farming engagement.

  • 5+ years of experience building modern web UIs (JavaScript/TypeScript, React or similar).

  • Strong portfolio of technical communication: articles, talks, tutorials, or videos.

  • Excellent communication for both developer and business audiences.

  • Demonstrable success working with Marketing, Sales, and Customer Success on developer-facing campaigns.

  • Proven ability to build trust with developer communities.

You have a business mind and a developer heart

This role is part of the DX organization but embedded within GTM. You’ll work with DX engineers to ensure technical rigor and alignment with our company narrative. You’ll collaborate directly with Marketing and Sales on programs that expand adoption and accelerate pipeline. Your success is measured in GTM outcomes: influence on product-led and sales-led funnels, and closed revenue.

Who you’ll work with
  • Dominic - CxO

  • Claire - Marketing

  • Varun - DX Engineer

  • Kyle - DX Engineer

Salary Range: US$155K - US$175K + equity. Learn more about our compensation philosophy here. For a list of our other benefits & a peek into life at Chromatic, visit our careers page.

Top Skills

JavaScript
React
Typescript
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The Company
HQ: San Francisco, California
51 Employees
Year Founded: 2017

What We Do

Web UIs are more complex than ever. Chromatic simplifies UI testing, maintenance, and collaboration.

We build Storybook and Chromatic.

Storybook is the most popular tool for building UI components. It's used by tens of thousands of companies including Airbnb, Microsoft, IBM, and Shopify.

Chromatic automates frontend workflows for UI feedback, visual testing, and documentation. Customers include Adobe, BBC, and CircleCI.

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