The Downstream Marketing Manager will own go-to-market execution and lifestyle programs that drive demand, adoption, revenue, and retention across the Etac North America Mobility product portfolio. This is a hands-on, individual contributor role for a self-starter who writes messaging, builds campaigns, executes programs, and measures ROI. This role will work cross-functionally with Sales, Marketing, and Product Management leadership.
Essential Functions:Job Responsibilities- Build and own downstream marketing plans for assigned products: positioning, messaging, value props, buyer personas, and competitive differentiation.
- Create high-quality content and assets: product one-pagers, sales decks, case studies, datasheets, email nurture sequences, website copy, and battlecards.
- Plan, launch, and manage demand and conversion programs (digital, email, events/webinars, partner enablement, etc.) end-to-end; directly execute campaigns and continuously optimize performance.
- Partner tightly with Sales to develop enablement materials, playbooks, pricing support, positioning strategy, etc.
- Measure program performance, attribute downstream influence to revenue, and report ROI: pipeline influenced, conversion rates, CAC, ARR/expansion, retention impact.
- Own vendor/agency relationships as needed and manage modest budgets with strong ROI focus.
- Gather voice-of-customer and market/competitive insights (win/loss, customer interviews) and translate into prioritization and messaging updates in coordination with the product management team.
- Be willing to execute tactical work (copywriting, campaign builds, analytics, coordination) as part of a small marketing team.
- Support the development and execution of post-sale lifecycle programs in partnership with Marketing and Product Management, including onboarding messaging, upsell and cross-sell campaigns, and retention and advocacy initiatives.
- Collaborate regularly with Sales Leadership, President, and the Marketing Manager to ensure alignment and effective execution of strategies.
- Maintain a safe, neat and orderly work environment.
- Performs all duties in a manner that follows, demonstrates, and promotes Company’s values.
- Report to work as scheduled, on time, and able to work entire work schedule.
- Perform additional duties as assigned.
- Hands-on execution skills with the ability to produce content, build campaigns, and run analytics with minimal reliance on others.
- Self-starter with a strong sense of ownership, capable of driving initiatives forward and executing independently.
- Cross-functional collaborator: builds trust with Sales and leadership quickly.
- Data-driven decision maker: prioritizes work by ROI and moves fast on learnings.
- Clear communicator and storyteller, translates technical product features into customer value.
- Organized executor: manages multiple launches and campaigns with limited resources.
- Comfortable working in a small team and influencing senior stakeholders (Sales leaders, Marketing Director, President).
- Familiarity with marketing and sales tools - MAP like HubSpot, enterprise SEO like BrightEdge.
- Excellent written and verbal communication and professionalism skills.
- Strong project management skills with the ability to prioritize, multi-task, and manage time effectively.
- Strong presenter and comfortable leading small teams through campaign development, execution and training.
- Possess a continuous improvement mindset with the ability to solve problems and suggest solutions.
- Ability to work effectively both independently and within a cross-functional team environment.
- Ability to be highly adaptable and responsive to changing business needs.
- Ability to observe and identify details.
- Ability to effectively communicate and perceive information.
- Ability to work extended hours as scheduled, including weekends.
- Frequent sitting, wrist manipulation, walking, and standing.
- Frequent sedentary work with lifting up to 10 pounds.
- Occasional medium work with lifting up to 50 pounds.
- Manual dexterity to type and operate office equipment frequently.
- Must be able to complete all physical requirements to perform the essential functions.
- Bachelor’s degree in Marketing, Business Administration, or related degree.
- Required:
- 4-7+ years of experience in B2B downstream, product, or growth marketing; medical device experience with CRT domain strongly preferred.
- Proven track record of creating buyer-focused messaging and sales enablement that drives measurable pipeline or revenue.
- Strong ROI orientation: experience measuring program impact and optimizing for cost-per-lead, conversion, and revenue contribution.
- Preferred:
- Experience working at smaller or high-growth companies where roles are broad and hands-on execution is required.
- Background in complex rehab technology (CRT) or adjacent industries with similar buyer profiles.
- Basic SQL or analytics tool experience and comfort with A/B testing.
- This position is a remote/hybrid role requiring a Telecommuting Agreement.
- May include occasional onsite attendance in a temperature-controlled office and manufacturing environment.
- Occasional travel for customer or partner meetings as needed. Initial travel estimated at 30-50% over the first 90 days for sector and customer exposure.
This position does not provide immigration sponsorship.
This position is subject to a background check. A prior conviction or pending charge will not automatically disqualify you from consideration. In accordance with the Fair Credit Reporting Act and Wisconsin Fair Employment Act, criminal histories will only be evaluated if the circumstances of the offense substantially relate to the duties of this position.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the associate for this position. Duties, activities, and responsibilities may change, or new ones may be assigned at any time with or without notice. Associate must be able to satisfactorily perform the essential functions of the position with or without reasonable accommodation.
Ki Mobility is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability.
Skills Required
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 4–7+ years of experience in B2B downstream, product, or growth marketing
- Medical device experience with complex rehabilitation technology strongly preferred
- Proven track record creating buyer-focused messaging and sales enablement that drives measurable pipeline or revenue
- Experience measuring program impact and optimizing cost per lead, conversion, and revenue contribution
- Experience working at smaller or high-growth companies with broad, hands-on responsibilities
- Background in complex rehabilitation technology or adjacent industries with similar buyer profiles
- Basic SQL or analytics tool experience and familiarity with A/B testing
- Hands-on ability to produce content, build campaigns, and run analytics independently
- Strong project management, prioritization, multitasking, and time-management skills
- Ability to work extended hours, including weekends, as scheduled
What We Do
Core Beliefs We Build It Better We understand that innovative design must always lead to a functional product that improves lives and makes mobility easier. From agility and maneuverability to structural integrity, strength and durability. We don’t just make wheelchairs, we make wheelchairs better. Relationships are Not One-Dimensional People are connected to people who are connected to other people—and the better we understand the full support systems that our end users rely on, the better we are able to serve our customers. We value our relationships and conversations with everyone who interacts with our products, from product designers and engineers to clinicians, complex rehab technology professionals and end users. It's a Trust Thing At Ki Mobility, service is part of the product. We understand that a great product experience—for customers and the people we serve—lasts a lifetime, from product specification, fitting and adjusting to training and maintenance. Finding the Right Fit What makes a wheelchair extraordinary is how well it fits the needs and ambitions of the person using it. Our service and product lines ensure that each individual story matters. Remain within Reach We feel it is important that both our people and our products remain accessible and available to you. We strive to create a unique place in the market: offering you more than just best-in-class products. We are here to support you. To make it easier for you, the complex rehab professional, to meet the needs of your clients. Better by Design
