Sinclair is seeking an experienced YouTube Platform Lead to help own the strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. This is a specialized platform leadership role, not a general social production position.
The ideal candidate brings deep, hands-on expertise in how YouTube works as a distribution, discovery, and monetization engine. They understand content ID, copyright management, audience development, packaging, analytics, and revenue optimization at a level that allows them to shape strategy and improve performance across a broad portfolio of channels and brands.
This person will help define how Sinclair uses YouTube to grow audiences, extend brand reach and generate revenue across news, sports and entertainment content.
Key Responsibilities
- Serve as Sinclair’s internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.
- Build platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.
- Partner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair’s broader digital strategy.
- Analyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.
- Translate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.
- Develop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.
- Create repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.
- Represent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.
Qualifications
- 5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.
- Deep understanding of YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.
- Demonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.
- Strong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.
- Experience working across editorial, legal, business, sales, and technical teams in a matrixed environment.
- Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.
- Ability to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.
- Excellent communication and stakeholder-management skills.
- Experience managing a portfolio of YouTube channels at scale.
- Experience in news, podcasts, entertainment or sports environments a plus.
Success in this role means Sinclair’s YouTube ecosystem becomes more intentional, more scalable, and more profitable. The YouTube Platform Lead will help us grow the right audiences, improve content performance and build a smarter operating model for one of our important distribution channels.
The base salarycompensation range for this role is $130,000 to $150,000. Finalcompensation for thisrole will be determined by various factors such as a candidate’s relevantwork experience, skills, certifications, and geographic location. Full time positions areeligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and visionplans, flexible spending accounts, 15 paid vacation days, 2 paid personal days,
9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team:
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.
Skills Required
- 5+ years of direct experience with YouTube in strategy, operations, programming, growth, or monetization
- Deep understanding of the YouTube ecosystem, including Content ID, rights management, monetization rules, policy enforcement, and audience growth
- Demonstrated success improving channel performance through packaging, publishing strategy, analytics, and content optimization
- Strong fluency with YouTube Analytics and related performance dashboards, translating data into strategy and operating guidance
- Experience working across editorial, legal, business, sales, and technical teams in a matrixed environment
- Strong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation
- Ability to operate strategically and tactically while building processes and responding quickly to platform changes
- Excellent communication and stakeholder-management skills
- Experience managing a portfolio of YouTube channels at scale
- Experience in news, podcasts, entertainment, or sports environments
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
