About You:
Merlin is looking for a Director of Market Strategy to help leadership make informed decisions about where to pursue growth across defense and commercial aviation.
You will investigate potential markets and mission opportunities, turn fragmented information into a clear set of options, and lead the process for evaluating those options.
This role requires someone who enjoys doing the research as much as presenting the recommendation. You will work closely with Business Development, Engineering, Programs, and executive leadership, but your central responsibility is to bring rigor and clarity to strategic choices.
Responsibilities:
- Evaluate new markets, customers, and mission opportunities across government and commercial aviation.
- Research customer needs, requirements, budgets, policy developments, competitors, and procurement pathways to identify where Merlin has a credible opportunity.
- Develop and compare strategic options, including potential market size, investment required, technical fit, timing, and probability of win.
- Build concise recommendations and business cases that make assumptions, tradeoffs, and open questions clear to leadership.
- Run the cadence for opportunity reviews: establish evaluation criteria, bring the right teams into the discussion, and drive decisions to resolution.
- Work with Business Development, Engineering, and Programs to test whether proposed opportunities fit Merlin’s capabilities and development priorities.
- Track the assumptions behind major strategic decisions and revisit them as customer needs and market conditions change.
Requirements:
- 7+ years in market strategy, defense market analysis, business development strategy, consulting, or a related role involving consequential growth or investment decisions.
- Experience researching complex government or regulated markets and drawing useful conclusions from incomplete information.
- Ability to assess an opportunity beyond its headline market size, including customer demand, competitive position, resources required, and likelihood of winning.
- Strong analytical judgment and the ability to develop distinct, actionable options rather than a single predetermined recommendation.
- Clear writing and presentation skills, especially when explaining complex findings to senior leaders.
- Ability to work credibly with technical, program, and commercial teams.
Nice to Haves:
- Experience in autonomous systems, aviation, or AI-driven platforms
- Familiarity with FAA certification, DoD procurement, or mission-based program development
- Background in management consulting, corporate strategy, or high-growth startups
- Experience scaling strategy in a venture-backed or rapidly growing company
- Ability to navigate ambiguity and build structure in evolving environments
- Operator mindset with a track record of driving strategy through execution
Skills Required
- 7-10+ years of experience in strategy, operations, or program leadership
- Experience in aerospace, defense, autonomy, robotics, or other highly regulated industries
- Proven ability to operate at both strategic and execution levels
- Experience working with or alongside government customers or complex regulatory environments
- Strong analytical and structured problem-solving skills
- Demonstrated success leading cross-functional initiatives with measurable impact
- Excellent communication skills with the ability to influence at both executive and technical levels
What We Do
All of the sky, none of the limits. Merlin Labs is building the autonomous infrastructure for the sky above us, enabling goods, and eventually people, to fly without pilots. The Merlin Labs team is building the definitive autonomy system for all things that fly. We’re creating sophisticated software and hardware that fulfill the functions of a human pilot.








