The Role
Lead and grow the agency's social media practice for regulated healthcare clients. Oversee multi-account strategy and execution, ensure compliance, drive measurable performance and revenue expansion, mentor managers and coordinators, optimize workflows, and support new business and thought leadership.
Summary Generated by Built In
JOB DESCRIPTION
DIRECTOR, SOCIAL
PRotein
Reports to: Senior VP or VP
Job Summary
At Calcium+Company, the Director, Social provides day-to-day leadership for the social media practice within Public Relations, overseeing a portfolio of client social media programs and driving strategic integration, performance excellence, and business growth. You are responsible for advancing the impact of social initiatives across client portfolios, ensuring operational rigor, regulatory compliance, and measurable communications outcomes. You serve as a senior client partner and internal leader, guiding Managers and Coordinators while maintaining accountability for revenue performance and scalable growth within regulated healthcare environments. This role requires strong commercial acumen, strategic vision, operational discipline, and advanced people leadership.This role embodies Calcium+Company’s core values of commitment, integrity, and respect in both the work and in team collaboration.
Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
- Oversee a portfolio of social media accounts, ensuring strategic alignment with broader brand and communications objectives
- Serve as strategic advisor to clients, leading high-level planning discussions, business reviews, and performance evaluations
- Provide leadership and direction to social media coordinator and broader teams across the organization
- Drive integration across Social Strategy, Paid Social, Content Creation, and Community Management to ensure cohesive execution
- Ensure programs deliver measurable performance outcomes aligned with client business and communications goals
- Maintain strict adherence to regulatory and compliance standards across all social initiatives
- Lead resource planning and workflow optimization to support sustainable and scalable growth
- Identify and drive revenue expansion opportunities within existing accounts
- Play an important role in new business acquisition, including strategic positioning and pitch participation
- Advance reporting sophistication and performance measurement frameworks
- Guide innovation efforts, incorporating emerging platform capabilities and evolving digital behaviors into client strategies
- Represent core social capabilities in agency thought leadership and positioning initiatives
Job Qualifications (Skills/Requirements)
- Bachelor’s degree in communications, public relations, marketing, or related field
- 6-8 years of experience in social media leadership within agency or in-house environments
- Demonstrated experience managing multi-account portfolios and senior-level team members
- Strong understanding of social ecosystem evolution, analytics frameworks, and performance optimization
- Deep expertise in regulated healthcare communications and compliance frameworks preferred
- Proven ability to drive revenue growth and account expansion
- Executive-level client communication and presentation skills
- Strong financial and operational management capabilities
- Experience developing and mentoring high-performing leadership teams
- Strategic mindset with ability to connect long-term vision to measurable business outcomes
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Skills Required
- Bachelor's degree in communications, public relations, marketing, or related field
- 6-8 years of experience in social media leadership within agency or in-house environments
- Experience managing multi-account portfolios and senior-level team members
- Strong understanding of social ecosystem evolution, analytics frameworks, and performance optimization
- Expertise in regulated healthcare communications and compliance frameworks
- Proven ability to drive revenue growth and account expansion
- Executive-level client communication and presentation skills
- Strong financial and operational management capabilities
- Experience developing and mentoring high-performing leadership teams
- Strategic mindset with ability to connect long-term vision to measurable business outcomes
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The Company
What We Do
Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access). Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics. We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis. #nourishmentforlife
