About the Role
As Director of Sales, you will play a key role in Blueland’s disruptive growth in Retail. This is a unique opportunity to change the landscape of many categories on retail shelves, making it easy for people to make sustainable choices with Blueland’s innovative products that prioritize people and planet. You will play a critical role in the company’s future growth as Blueland continues to scale and significantly broaden brand awareness.
We are looking for an exceptional executor and well-rounded strategic leader who can inspire and make waves both internally and externally. The ideal candidate will champion a “go farther together” mentality and style, working extremely well across all of Blueland’s functional teams to bring our retail vision to life while exceeding customer expectations. This role reports to the VP of Retail.
Responsibilities
- Lead the successful development and execution of Blueland’s retail business with partners, including Grocery, E-commerce, Specialty, and Discount classes of trade.
- Responsible for strategy and execution across our customer accounts.
- Own the customer P&L, including shopper marketing & trade.
- Work closely with the Retail Sales Planning Manager on forecasting and the Retail Category Manager on analytics and insights.
- Create and own the annual business plans for retail customers to achieve top-line revenue and profitability goals while also ensuring alignment with Blueland’s overall brand strategy and mission.
- Successfully collaborate with cross-functional teams to support go-to-market strategy and demand-building initiatives across our retail customers.
- Share data-backed, compelling solutions and ideas for retail internally.
- Foster exceptionally strong relationships with our retail customers, including buying, marketing, and leadership, to drive fully aligned partnerships that support outsized outcomes for Blueland.
- Manage broker relationships and drive accountability for their role in delivering outstanding results.
- Report directly to the VP of Retail on a regular basis regarding key account priorities, goals, strategy, and initiatives.
- Lead the charge on all new item/innovation presentations to retailers, in line with channel and overall company strategies.
Qualifications
- Passionate about sustainability and Blueland’s mission.
- Demonstrated sales experience with distribution channels of business, including conventional grocery, natural/specialty grocery, and discount retailers.
- 5-8 years of experience in sales with a working knowledge within the CPG industry; startup experience preferred.
- Excellent interpersonal, communication, negotiation, and influencing skills to work effectively and build relationships with internal and external stakeholders.
- Strategic, professional, and energized by doing the work everyone else thinks is impossible
Customer-obsessed and motivated by fostering genuine partnerships that lead to industry-defining success at retail. - Willingness to think outside the box to deliver optimized execution at retail on a start-up budget.
- A desire and humility to always improve, learn, and grow.
- Advanced proficiency with Excel/Google Sheets and Powerpoint/Google Slides is required. Experience with Slack, Google Suite, Looker, and Notion is preferred.
- Eager to leverage AI and automation to drive customer insights and build data-based selling stories.
- Comfortable and capable of responsibly using AI resources to optimize work.
- Travel is required (1-2x per month).
Salary
Skills Required
- Demonstrated sales experience with distribution channels including conventional grocery, natural or specialty grocery, and discount retailers
- 5–8 years of sales experience
- Working knowledge of the consumer packaged goods industry
- Excellent interpersonal, communication, negotiation, and influencing skills
- Ability to build relationships with internal and external stakeholders
- Advanced proficiency with Excel or Google Sheets
- Advanced proficiency with PowerPoint or Google Slides
- Willingness to travel 1–2 times per month
- Startup experience
- Experience with Slack, Google Suite, Looker, and Notion
- Passion for sustainability and Blueland’s mission
- Strategic, professional, and customer-focused approach
- Ability to use AI and automation to develop customer insights and data-based selling stories
What We Do
Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.


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