The Director of Sales Enablement drives seller productivity across Code and Theory's Adobe practice by equipping client-facing teams with the knowledge, skills, content, and tools to win throughout the client lifecycle. Sitting at the intersection of strategic planning, program design, and field engagement, this role builds scalable onboarding, training, sales plays, messaging, and content — and measures their adoption and business impact. You'll partner closely with practice leadership, marketing, sales operations, and go-to-market teams to accelerate revenue growth and sharpen sales execution as the practice scales globally. This role reports to the Chief Growth Officer with a dotted line to the Head of Adobe Practice.
WHAT YOU'LL DO
- Build and own the global sales enablement strategy for the Adobe practice, aligned to business priorities and growth targets, with role-based learning journeys for Client Partners, Solution Consultants, Business Development, and Customer Success teams
- Design and deliver instructor-led and virtual training, onboarding programs that ramp new sales hires to quota productivity faster, and certification pathways tied to Adobe product releases and practice offerings
- Create sales-ready messaging, playbooks, and collateral — one-pagers, case studies, ROI calculators, solution briefs, value-based presentations, demo scripts, and executive storytelling content that supports C-suite conversations
- Coach sellers across the full opportunity lifecycle, from discovery and value-selling techniques through executive readiness and consistent sales play execution
- Stay close to the field: lead 6–10 client-facing demos or discovery calls monthly, run regular deal clinics, and conduct quarterly win/loss analysis to keep enablement grounded in what's actually happening in deals
- Align enablement to a defined sales methodology and scale it using AI-powered learning and coaching tools that extend reach between live sessions
- Channel field feedback, client needs, and competitive insights back to practice leadership to inform messaging and service roadmap priorities
- Partner with marketing on lead quality and conversion readiness, and establish clean sales-to-implementation handoffs that set client expectations properly
- Measure what matters: track adoption, ramp time, win rate, and sales cycle velocity, and present enablement impact to executive leadership quarterly
- Represent the practice as a subject matter expert at Adobe Summit, industry events, client workshops, and partner forums
WHAT YOU'LL NEED
- 6–10+ years in enterprise SaaS sales, sales enablement, sales engineering, or solution consulting
- Deep understanding of the Adobe Experience Cloud ecosystem — Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, and Customer Journey Analytics
- A proven track record enabling complex, multi-stakeholder sales cycles with six- to seven-figure deal values
- The ability to translate technical capabilities into business outcomes and ROI narratives that resonate with executive buyers
- Excellent presentation and facilitation skills for both technical and executive audiences
- Strong program and project management skills, with the ability to run multiple complex initiatives simultaneously
- A consultative, data-driven approach — you uncover latent client needs and hold yourself to measurable outcomes
- A collaborative leadership style with the ability to influence cross-functional teams without direct authority
NICE TO HAVE
- Experience building enablement programs for an Adobe practice, systems integrator, or other services-based business
- Adobe certifications (e.g., Adobe Experience Platform, Real-Time CDP, or Adobe Analytics)
- Proficiency in solution architecture for enterprise Adobe implementations
- Familiarity with AI-powered sales enablement, coaching, and learning platforms
- Experience delivering enablement across global regions, including North America and EMEA
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of compensation for this role is $145,000 - $175,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
Skills Required
- 6-10+ years in enterprise SaaS sales, sales enablement, sales engineering, or solution consulting
- Deep understanding of Adobe Experience Cloud ecosystem (Experience Platform, Real-Time CDP, Journey Optimizer, Target, Analytics, Customer Journey Analytics)
- Proven track record enabling complex, multi-stakeholder sales cycles with six- to seven-figure deal values
- Ability to translate technical capabilities into business outcomes and ROI narratives for executive buyers
- Excellent presentation and facilitation skills for technical and executive audiences
- Strong program and project management skills managing multiple complex initiatives
- Consultative, data-driven approach with measurable outcomes
- Collaborative leadership style with ability to influence cross-functional teams without direct authority
- Experience building enablement programs for an Adobe practice, systems integrator, or services-based business
- Adobe certifications (e.g., Adobe Experience Platform, Real-Time CDP, Adobe Analytics)
- Proficiency in solution architecture for enterprise Adobe implementations
- Familiarity with AI-powered sales enablement, coaching, and learning platforms
- Experience delivering enablement across global regions, including North America and EMEA
Code and Theory Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Code and Theory and has not been reviewed or approved by Code and Theory.
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Leave & Time Off Breadth — Time-off policies include an “unlimited”/flexible PTO approach with paid holidays/sick time and seasonal early-close Fridays, offering notable flexibility. These options provide additional downtime beyond standard accrual models.
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Healthcare Strength — Core medical, dental, and vision coverage is part of the standard package, with employer-verified health plan information cited as current. Life and disability insurance further reinforce foundational coverage.
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Retirement Support — A 401(k) with employer match is included in the package, supporting long-term savings. Candidates are encouraged to confirm the match formula during the offer stage.
Code and Theory Insights
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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