Director - Product Marketing

Posted Yesterday
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Austin, TX, USA
In-Office
Expert/Leader
Healthtech • Information Technology • Internet of Things
AI that actually understands healthcare is transforming operations, one workflow at a time.
The Role
Lead product marketing for Autonomize AI’s healthcare platform and solutions. Own positioning, messaging, portfolio taxonomy, naming, packaging, launches, competitive differentiation, sales enablement, customer evidence, and category leadership. Translate complex AI capabilities into business value for healthcare executives, support enterprise sales, monitor market trends, and drive analyst, media, and customer engagement to accelerate adoption, pipeline growth, and revenue impact.
Summary Generated by Built In
About Autonomize AI

At Autonomize AI, we are building the intelligence layer for healthcare. Our healthcare-native AI platform enables healthcare organizations to transform complex clinical and administrative operations into trusted, AI-powered workflows.

Fresh off our recognition as a World Economic Forum Technology Pioneer, we are helping health enterprises move beyond AI experimentation to deploy accountable, scalable intelligence across utilization management, appeals and grievances, care management, claims, pharmacy operations, quality programs, and other mission-critical workflows.

We are seeking a strategic Product Marketing leader who can help refine our product portfolio, sharpen our market positioning, and translate complex AI capabilities into compelling business value for healthcare executives.

The Opportunity

This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Executive Leadership.

You will own the portfolio messaging strategy, product taxonomy, launch strategy, competitive differentiation, and go-to-market narrative for Autonomize AI's platform and solutions. You will help establish Autonomize as a category-defining leader in healthcare AI while ensuring our portfolio is organized, named, packaged, and communicated in ways that make it easy for customers to understand, adopt, and buy.

The ideal candidate combines deep healthcare expertise with exceptional storytelling abilities and experience bringing innovative technology solutions to market.


What You'll Do

Own Product Positioning and Messaging

  • Create differentiated positioning for Autonomize Intelligence Platform, AI Studio, Knowledge Center, Command Center, Genie AI, and future offerings.
  • Develop executive-level narratives that resonate with payer, provider, pharmacy, and healthcare operations leaders.
  • Translate complex AI concepts into clear business outcomes and customer value.
  • Establish messaging frameworks that ensure consistency across products, solutions, campaigns, and customer-facing communications.

Lead Product Portfolio Strategy, Taxonomy, and Packaging

  • Establish and maintain the company's product taxonomy and portfolio architecture across platform capabilities, AI agents, workflows, solutions, and industry offerings.
  • Own product naming strategy and governance, ensuring a consistent and scalable framework as the portfolio expands.
  • Define product packaging and commercialization strategies that align customer needs, market opportunities, and revenue objectives.
  • Partner with Product Management and Executive Leadership to evaluate portfolio gaps, expansion opportunities, and market alignment.
  • Ensure consistency across the website, sales materials, product documentation, analyst communications, and customer-facing assets.
  • Simplify how customers understand, evaluate, and purchase Autonomize offerings by creating clear product hierarchies and value propositions.

Drive Product Launches and Market Adoption

  • Lead launch strategy and manage roadmap for new products, capabilities, and solutions.
  • Partner with product management and customer success to identify and manage beta customers.
  • Develop launch plans to support analyst relations, media, customer communications, events, sales enablement, and demand generation.
  • Ensure consistent messaging and positioning throughout the customer journey.
  • Measure launch effectiveness and adoption, incorporating learnings into future releases.

Enable Revenue Growth

  • Build sales enablement programs, battlecards, competitive intelligence, presentations, ROI frameworks, and solution narratives.
  • Partner with sales leadership to improve win rates and accelerate pipeline conversion.
  • Develop industry-specific messaging and vertical campaigns.
  • Support strategic customer and prospect engagements.
  • Help define value frameworks that clearly articulate business, operational, and financial outcomes.

Establish Category Leadership

  • Help shape and evangelize emerging concepts in a fast-moving market.
  • Support analyst relations, media engagements, speaking opportunities, and industry events on product-specific topics.
  • Drive product-specific content strategy across whitepapers, case studies, executive presentations, blogs, webinars, research initiatives, and executive communications.
  • Influence how the market understands the future of AI-powered healthcare operations.

Champion Customer Evidence

  • Build compelling customer stories, business cases, and outcome-driven proof points.
  • Partner with Customer Success to identify and document measurable value delivered by the portfolio and specific target offerings.
  • Develop reference programs and customer advocacy initiatives.
  • Translate operational outcomes into strategic narratives for healthcare executives.

Understand the Market

  • Monitor healthcare, AI, regulatory, and competitive trends.
  • Conduct market research and customer interviews.
  • Develop competitive positioning and differentiation strategies.
  • Provide market intelligence to product and executive leadership teams.
  • Continuously assess market dynamics to inform portfolio, packaging, and go-to-market decisions.


What We're Looking For

Required Experience

  • 10+ years of product marketing, healthcare marketing, product management, consulting, or related experience.
  • 5+ years in healthcare technology, health plans, provider organizations, pharmacy, or healthcare services.
  • Demonstrated experience launching enterprise software, SaaS, AI, or healthcare technology solutions.
  • Strong executive communication, storytelling, and presentation skills.
  • Experience supporting enterprise sales organizations and complex buying cycles.
  • Proven ability to translate complex technical concepts into compelling business value.
  • Experience defining product positioning, portfolio strategy, naming conventions, packaging, and go-to-market frameworks.

Preferred Experience

  • Experience with AI, machine learning, automation, analytics, or digital transformation platforms.
  • Familiarity with healthcare operations such as utilization management, care management, appeals and grievances, claims, pharmacy, quality, or regulatory functions.
  • Experience working with analysts, media, and executive thought leadership programs.
  • Experience working as a senior individual contributor.


What Success Looks Like

In your first 12 months, you will:

  • Elevate Autonomize AI's market positioning and category leadership.
  • Establish a scalable product architecture, taxonomy, naming framework, and packaging strategy across the portfolio.
  • Strengthen sales enablement and competitive differentiation.
  • Lead successful launches of new platform capabilities, solutions, and AI-powered offerings.
  • Increase analyst, media, and industry awareness.
  • Build a scalable customer evidence and advocacy program.
  • Create product consistency across messaging, website experiences, analyst engagement, product launches, and sales materials.
  • Simplify how customers understand, evaluate, and purchase Autonomize offerings.
  • Help accelerate pipeline growth and revenue impact through compelling market narratives.

What We Offer

  • A chance to make a real impact in the future of healthcare
  • Autonomy, ownership, and the ability to chart your own growth path
  • Competitive compensation and benefits
  • 100% employer-paid health, vision, and dental insurance
  • Retirement plans (401k), disability insurance, and employee assistance programs

To Apply
Please email your resume and a brief statement of interest to [email protected] or apply via our website: www.autonomize.ai/careers

Skills Required

  • 10+ years of product marketing, healthcare marketing, product management, consulting, or related experience
  • 5+ years in healthcare technology, health plans, provider organizations, pharmacy, or healthcare services
  • Experience launching enterprise software, SaaS, AI, or healthcare technology solutions
  • Strong executive communication, storytelling, and presentation skills
  • Experience supporting enterprise sales organizations and complex buying cycles
  • Experience translating complex technical concepts into compelling business value
  • Experience defining product positioning, portfolio strategy, naming conventions, packaging, and go-to-market frameworks
  • Experience with AI, machine learning, automation, analytics, or digital transformation platforms
  • Familiarity with healthcare operations such as utilization management, care management, appeals and grievances, claims, pharmacy, quality, or regulatory functions
  • Experience working with analysts, media, and executive thought leadership programs
  • Experience working as a senior individual contributor
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The Company
HQ: Austin, Texas
Year Founded: 2022

What We Do

Autonomize AI Agents & Copilots organize, contextualize and summarize unstructured data to reduce the administrative burden for healthcare knowledge workers to make data-driven decisions and improve patient outcomes. Our customers include health plans, providers and life sciences companies. Unlike generic AI systems retrofitted for healthcare, Autonomize deeply understands medical contexts, terminologies, and operational nuances. Our healthcare-focused AI Agents & Copilots augment knowledge work, drastically reducing administrative burden. Care management teams spend 78% less time per case, achieving an impressive 85% boost in case review efficiency. Prior authorization processes that traditionally take 20-30 minutes shrink to mere seconds, accompanied by an 80% reduction in manual errors, saving millions of dollars annually. Our AI Agents turn chaotic, unstructured healthcare data—clinical notes, PDFs, faxes, and claims—into structured, contextual information that informs decisions and actions. This has driven substantial real-world impact: organizations using Autonomize experience a 92% reduction in manual effort for care gaps and HEDIS chart reviews, dramatically improving compliance and STAR ratings. Autonomize AI is purpose-built for healthcare, transforming healthcare operations one workflow at a time through AI-native solutions that deliver immediate, scalable impact.

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