Director, NA ECommerce - Fenty

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday – work from home Monday and Friday.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

This role is located in San Francisco and qualified candidates are eligible for a relocation bonus within the US.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

Summary:

Oversight of Fenty D2C website assuring all aspects of site, promotions, product launches, marketing, and platform roadmap are driving to meet profitability and customer health growth.

Responsibilities:

1. Strategic Planning & Direction

• Manage brand.com
• Build yearly and monthly strategic plan for site to support brand flagship priorities, financial targets, and customer growth
• Receive cross-functional guidance with others on Ecommerce team (product, marketing, customer service, warehouse etc) as well as cross functional partners (brand, marketing) in building out strategies
• Devise processes with internal and external stakeholders to achieve strategic and financial targets
• Execution of the strategic plan and analysis of the ongoing success metrics of strategies
• Deliver sales analysis on ongoing basis to help drive pivots, action plans and flag risks & opportunities
• Manage organizational chart, team structure, processes to support team advancements

P&L Ownership

• Build yearly P&L with finance and leadership. Formally present to leadership.
• Build monthly and yearly Net Sales targets by analyzing marketing channel growth, customer analysis, and inventory channel planning forecasts. Align with all partners.
• Manage all financial revisions and updates for Budget, R1, and R2 including Net Sales and Expenses and formally present to leadership.
• Conduct monthly P&L review reviewing both net sales and expense line items assuring that brand.com is on budget.
• Effectively manage P&L line items, to include fixed marketing and GTN
• Provide updates to leadership on financial performance and plans to mitigate risks and seize opportunities

Forecasts, KPI's & Site Data

• Forecast annual, monthly, and daily sales to achieve net sales targets. Work with channel planning to develop aligned forecasts
• Forecast event/campaign net sales targets
• Partner with channel owners to develop monthly & event/campaign sales targets
• Create forecasting tools that incorporate various data sources and satisfy the reporting needs of multiple stakeholders
• Forecast product launch performance, independently & in partnership with merch planning
• Analyze promotional campaign metrics, products, business and site performance and share out monthly
• Provide weekly, monthly and yearly reporting dashboards of product, promotion and other online activity
• Provide event/campaign reporting dashboards to include product, promotion & site performance
• Provide analysis for specific requests/needs
• Provide and align on product forecasts for new products, online exclusive products, gwps, etc.
• Create tools and processes to manage inventory, especially GWP levels, at the .com warehouse
• Monitor sell-out on limited edition and exclusives assuring strong sell through protecting inventory levels

Planning and Processes of Daily and Yearly Site Calendar

• Build annual daily and yearly site plan calendar in order to meet online sales and profitability targets that align with budget/revisions,
• Focus on brand storytelling, news and values
• Manage the daily and yearly site plan calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goals
• Align all calendars with CRM, performance marketing, brand, marketing, and creative
• Build and define, with support from the team, an aggressive product launch strategy for key product launches and present to leadership
• Build out promotional strategies by including online exclusive, gwps, bundles, step-up, CRM promo strategies, and performance marketing promotions and present to leadership
• Execute promotional plan (content brief, asset creation with creative and marketing teams, site upload, promotions set up, & testing) and testing of all promotions, offers on all devices
• Adapt plan and develop back up special offers when sales are below expectations
• Emphasize developing strong brand content :)
• Deliver competition benchmarks from beauty industry but also other industries (digital & ecommerce)

Marketing & Cross Channel Collaboration

• Partner with cross channel & retailer counter parts on strategic channel differentiation
• Collaborate closely with North America marketing team on strategies and activations to drive d2c sales & consumer acquisition
• Provide guidance and recommendations for digital marketing channels and cross functions (media, CRM, affiliates, etc)
• Devise processes that continually share promotional calendar, product launches and key KPIs with cross functional teams and monitor key analytics.
• Support Marketing analysis with business context to drive higher ROAS
• Continuous A/B testing on site and CRM channels

Manage Brand content and site assets

• Develop and manage the content roadmap including site assets, landing pages, special sections to amplify promotions, product launches, and other initiatives building brand storytelling and CRM database
• Proactively manage all site content & experiences; to include PDP content creation and build out of site content spots, landing pages and product page supports
• Test execution of all content changes on all devices

Manage Catalog, Site Experience, and Customer Experience

• Manage the categorization, associated products, product sort, product search for all products to be optimized based upon site analytics
• Initiate strategies to help support site experience and conversion (Homepage, Navigation, Product Page, PLP page, Content pages) including doing competitive review
• Drive customer reviews of products via the Bazaar Voice platform
• Strategize and build out platform roadmap with product team building business case including ROI analysis (Business Lead)
• Manage all 3rd Party Site experience platforms (Dynamic Yield)
• Analyze customer feedback, Narvar feedback and any other customer feedback tool
• Support and review warehouse, returns and customer service statistics assuring customers are having a strong experience
• Find ways to improve the online customer experience on site and through customer service touchpoints

Special Projects

• Head up team advancing acceleration projects to support new ideas or enhancements of processes

Team Management

• Developing team organization and R&R
• Team processes and procedures
• Team member development, PTO, coverage

Requirements:

• Minimum 10+ years’ work experience in ecommerce and site merchandising, preferably in the beauty industry, showing successful progression with operations and P&L responsibilities
• Experience with the leading Ecommerce platforms including SFCC & Shopify
• Exceptional ability to bring brands to life digitally through storytelling
• Proven ability to drive profitability through promotional and merchandising strategies
• Advanced analytical skills with a focus on web metrics. Strong presentation skills with a focus on persuasive storytelling.
• Passionate about recruiting, mentoring and developing top talent through leading by example.
• Ability to prioritize multiple projects, delegate tasks and communicate progress to executive leadership under stringent deadlines
• Strong sense of accountability with the ability to function independently in a dynamic, fast-paced and ambiguous environment.