The Role
Lead global field marketing strategy across markets, generating pipeline, accelerating sales cycles, and driving customer growth. Oversee demand generation, ABM, customer and partner marketing, analytics, budget allocation, and regional team leadership. Collaborate with sales, customer success, product, content, performance marketing, and partners to achieve revenue objectives and optimize campaign ROI.
Summary Generated by Built In
What's your opportunity
We are seeking an experienced and results-driven Director - Marketing to spearhead our marketing initiatives across key global markets. This is a strategic leadership role focused on developing and executing high-impact marketing plans that generate a significant net-new pipeline, accelerate sales cycles, and drive customer growth across our diverse segments and sub-regions. You will lead a field marketing team, and collaborate with product, content, and performance marketing teams. You will also manage a significant budget, and collaborate extensively with sales, customer success, and partners to achieve ambitious revenue objectives.
What you will do for us
- Strategic Planning & Execution: Develop and execute comprehensive global marketing strategies focused on net-new pipeline generation, opportunity acceleration, and customer growth across diverse sub-regions and segments. Analyze market trends, customer needs, and the competitive landscape to continuously inform strategy.
- Demand Generation & Sales Alignment: Drive customer acquisition and accelerate sales pipeline through targeted regional marketing programs and optimized lead generation strategies. Collaborate closely with regional sales teams (strategic, enterprise, commercial) to prioritize key markets/accounts and develop tailored programs, including Account-Based Marketing (ABM) initiatives.
- Customer Marketing: Partner with Customer Success to design and implement programs aimed at deepening existing customer relationships, enhancing engagement, fostering advocacy, and driving upsell opportunities through strategic events and personalized campaigns.
- Partner Ecosystem: Lead and expand regional partner marketing initiatives, fostering strong engagement with key partners to drive joint campaigns, co-branded programs, and partner-led demand generation, leveraging their reach for pipeline impact.
- Team Leadership: Build, mentor, and manage a high-performing regional marketing team. Foster a culture of collaboration, innovation, and accountability, prioritizing team members' professional growth and development.
- Performance & Analytics: Utilize data and analytics to rigorously monitor campaign performance, identify key trends, and optimize regional marketing initiatives for maximum ROI. Provide regular, insightful performance reports to executive leadership.
- Budget Management: Own and manage the regional marketing budget, strategically allocating resources to high-impact programs focused on revenue generation and customer growth, ensuring efficient and effective use of spend.
- Cross-Functional Collaboration: Ensure seamless alignment and integration of regional marketing efforts by collaborating closely with global marketing, sales, customer success, and partner teams through effective communication channels.
Requirements
What you'll bring to this role
- Bachelor’s degree from an accredited university.
- Minimum 10+ years of experience in field marketing, with a minimum of 5 years’ experience in a similar senior leadership role.
- Proven track record of working effectively with sales leaders to build strategy and consistently deliver results against agreed targets.
- Strong experience in both inbound and outbound marketing strategy and execution, with a good understanding of digital marketing best practices.
- Solid experience driving, managing, and executing marketing activities with channel partners.
- Proficient with gathering marketing analytics and leveraging data and insights to inform strategy and measure performance.
- Strong leadership and team management skills, with experience building and scaling high-performing marketing teams; ability to inspire, coach, and empower team members.
- Demonstrated ability to translate business objectives into clear marketing action plans, goals, and measurable results.
- Excellent communication and presentation skills, with the ability to present effectively to senior stakeholders and adapt communication style to the audience.
- Ability to navigate organizational culture and politics effectively across multiple functions.
Bonus Points If You Have
- Experience with Account-Based Marketing (ABM) strategies and tools.
- Experience marketing within EMEA
- Experience in B2B SaaS, Security, Networking Products
Skills Required
- Bachelor's degree from an accredited university
- 10+ years of field marketing experience
- At least 5 years in a similar senior leadership role
- Proven success partnering with sales leaders to build strategy and deliver results against targets
- Experience with inbound and outbound marketing strategy and execution
- Understanding of digital marketing best practices
- Experience managing and executing marketing activities with channel partners
- Proficiency gathering marketing analytics and using data to measure performance
- Strong leadership and team management skills, including building high-performing teams
- Ability to translate business objectives into measurable marketing plans and results
- Excellent communication and presentation skills
- Ability to navigate organizational culture and politics across multiple functions
- Experience with Account-Based Marketing strategies and tools
- Experience marketing within EMEA
- Experience in B2B SaaS, security, or networking products
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The Company
What We Do
Sectona is a cybersecurity product company focused on privileged access management and endpoint protection. It helps enterprises secure privileged identities and access while improving visibility, control, and responsiveness. Founded in 2017, the company was established around the belief that security should be simple, intuitive, and powerful. Sectona’s technology is designed to address organizational access-security needs with a practical enterprise focus.
