Job Title: Director of Marketing
Class: Full-time, Exempt
Reports to: Senior Vice President, Marketing
Location: Milwaukee, WI
The Milwaukee Bucks strive to be the best sports and entertainment company in the world. We are looking for dedicated people who champion innovation, inspire and empower their teammates to perform at a world-class level, and foster a culture of continuous improvement.
What We Offer:- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- 401K with company match
- Pet Insurance
- 12 weeks of paid time off for parents to welcome newborns, adopted and foster children
- Unlimited PTO
- Professional Development through our internal learning & development program – Antler Academy
- Employee Resource Groups
- Milwaukee Bucks and NBA League Discounts
- Company Paid Parking and Phone Allowance
Position Summary
At the Milwaukee Bucks, we're in the business of creating unforgettable moments. Every campaign we launch helps shape how fans experience our team, our city, and one of the NBA's most recognized brands. We're looking for a strategic, collaborative, and creative marketing leader to help write the next chapter.
As Director, Marketing, you'll lead the development and execution of integrated marketing strategies that grow our fan base, strengthen our brand, and drive business results across ticket sales, premium experiences, retail, events, and more. You'll partner with talented teams across the organization to bring big ideas to life, connect with fans in meaningful ways, and create campaigns that inspire people to be part of Bucks basketball.
This role is ideal for someone who enjoys thinking strategically, leading high-performing teams, embracing innovation, and turning bold ideas into measurable results. No two days look the same, and that's exactly what makes this opportunity exciting.
Responsibilities:
- Lead the development and execution of integrated marketing strategies that drive fan engagement, brand affinity, revenue growth, and organizational objectives.
- Develop and oversee comprehensive marketing campaigns that support ticket sales, premium products, events, partnerships, community initiatives, and other key business priorities.
- Partner cross-functionally with internal stakeholders to align marketing efforts with organizational goals and ensure consistent execution across all consumer touchpoints.
- Utilize consumer insights, market research, and performance data to inform strategy, optimize campaigns, and identify opportunities for growth.
- Manage marketing budgets, resources, agency relationships, and project timelines to maximize efficiency and return on investment.
- Establish and monitor key performance indicators, providing regular reporting and strategic recommendations to senior leadership.
- Lead, mentor, and develop a high-performing marketing team while fostering a culture of innovation, collaboration, accountability, and continuous improvement.
- Stay current on industry trends, emerging technologies, and best practices to enhance the organization's marketing capabilities and competitive position.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Ten (10) or more years of progressive marketing experience, including demonstrated success leading high-performing teams and developing integrated marketing strategies that drive measurable business results.
- Five (5) or more years of people leadership experience, including leading and developing high-performing teams.
- Proven success developing and executing integrated marketing campaigns that drive measurable business results.
- Experience leading cross-functional initiatives and managing multiple priorities in a fast-paced environment.
- Strong understanding of brand strategy, digital marketing, CRM, consumer lifecycle marketing, and campaign analytics.
- Excellent communication, leadership, and presentation skills.
- A collaborative mindset and a passion for building high-performing teams.
Preferred
- Experience in professional sports, entertainment, hospitality, live events, or another consumer-facing industry.
- Knowledge of ticketing, membership, or fan engagement business models.
- Experience managing agency partners and marketing technology platforms.
All offers for employment with the Milwaukee Bucks are contingent upon the candidate having successfully completed a criminal background check. We will consider people with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.
The Milwaukee Bucks is an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Women/Disabled/Veteran/Gender Identity/Sexual Orientation.
We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team. We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Ten or more years of progressive marketing experience
- Five or more years of people leadership experience
- Demonstrated success leading high-performing teams
- Experience developing and executing integrated marketing campaigns with measurable business results
- Experience leading cross-functional initiatives and managing multiple priorities in a fast-paced environment
- Strong understanding of brand strategy, digital marketing, CRM, consumer lifecycle marketing, and campaign analytics
- Excellent communication, leadership, and presentation skills
- Collaborative mindset and passion for building high-performing teams
- Experience in professional sports, entertainment, hospitality, live events, or another consumer-facing industry
- Knowledge of ticketing, membership, or fan engagement business models
- Experience managing agency partners and marketing technology platforms
What We Do
A new ownership group headed by entrepreneurs Wesley Edens, Jamie Dinan, Jimmy Haslam, and an impressive assemblage of Milwaukee community leaders infuses the team and city with a new vitality driven by the promise of a next-generation team that remains true to the spirit of the “Brew City.” In addition to an exciting roster of talented players, the organization is in the final stages of a new arena to serve as the home for the next era of Bucks basketball. The state-of-the-art facility will become an important part of the revitalization of downtown Milwaukee and become integral to the community’s economic future. This new beginning for the Milwaukee Bucks is preceded by a lengthy history of success in the NBA, highlighted by the franchise’s NBA Championship in 1971 and 2021. In just the team’s third season of action, the Bucks earned the distinction of owning the quickest rise from expansion team to champion in any of the four major North American professional leagues. The Bucks also count two conference championships, 13 division titles, and 27 postseason appearances among the team’s many accomplishments. Additionally, numerous Bucks players, coaches, and contributors are included as members of the Naismith Memorial Basketball Hall of Fame.
