Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the RoleTwitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.
In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
You Will:- Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
- Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
- Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
- Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
- Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
- Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers
- 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
- Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
- Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
- Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
- Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9298
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
Skills Required
- 10+ years of relevant experience in high-growth consumer technology, creator economy platforms, social networks, or two-sided marketplaces
- 5+ years managing and scaling high-performing, integrated teams
- Deep understanding of digital subcultures, streamer dynamics, online audience building, and creator communities
- Mastery of two-sided platform economics, creator unit economics, digital commerce, and patronage models
- Understanding of how product features influence creator retention, lifetime value, and viewer habituation
- Exceptional written and narrative communication skills, including distilling complex technical concepts
- High agency, bias for action, and ability to prioritize high-impact initiatives
- Ability to partner strategically with Product, Design, Engineering, Data Science, Commerce, Partnerships, and go-to-market teams
Twitch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Twitch and has not been reviewed or approved by Twitch.
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Healthcare Strength — Employees access Amazon’s comprehensive medical, dental, vision, disability, life insurance, and mental‑health resources, with Twitch‑specific wellness support layered in. Official materials emphasize a competitive suite of health programs that start on day one for eligible roles.
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Leave & Time Off Breadth — Remote‑friendly norms include company holidays and global no‑meeting days, and policies commonly describe flexible or unlimited PTO. Paid parental leave is highlighted alongside other leave programs across the benefits overview.
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Equity Value & Accessibility — Equity is a standard part of total rewards for many roles, with Amazon RSUs frequently referenced alongside base pay and bonus. Career materials and postings consistently note equity eligibility as part of the package.
Twitch Insights
What We Do
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and a lot more. It’s a place where millions of people come together live every day to chat, interact, and make their own entertainment together.
Why Work With Us
We’re all about community, inside and out. Working here, you’ll find your coworkers are eager to team up, collaborate, and smash (or elegantly solve) problems together. We speak our own language (don’t worry, you’ll learn it), we have a club for everything, and we host an annual IRL party, TwitchCon, for our community of fans and creators.
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