ABOUT
NewForm is a performance marketing agency that oversees 100m+/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.
THE ROLE:
As a Director of Growth Marketing, you will play a key role in leading client relationships and their media investments. You will be responsible for overseeing Growth Marketing Managers, Media Buyers, and Creative Strategists across several accounts to drive efficient spend and scale accounts. You will also be responsible for connecting media and content strategy to ultimately achieve client goals. Although your role is primarily client-facing strategy and execution oversight, you can also dive into the weeds and use your deep platform expertise to drive results.
RESPONSIBILITIES
Oversee annual budgets of 1-20m/yr across media channels (primarily Meta, Tiktok, and
Google)Lead client relationship and communication (regular meetings and QBRs)
Develop cohesive media strategies with creative at the forefront
Proactively suggest optimizations to improve clients' media program efficiency and
scalability, working outside the dashboards (ie consult on funnel, signal engineering, etc)
REQUIREMENTS
4-10 years of paid media experience (agency AND/OR consumer app experience highly
preferred). Expertise in Meta required.Experience managing accounts with 7 figure annual media budgets.
Strong presentation skills: the ability to craft compelling decks and speak effectively in
client meetings is a mustStrong analytical skills
(Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)
BENEFITS
This is a full-time in-office position (NYC).
Competitive compensation ($130k to $175k/yr base)
Competitive bonus (TC up to double base)
On-target earnings (OTE) up to $200k+
Company paid health, dental, and vision insurance
300/mo commuter benefit
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)
Work Authorization Requirement
Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. We are unable to provide visa sponsorship for this role, including in the future.
Skills Required
- 4-10 years of paid media experience
- Agency and/or consumer app experience
- Expertise in Meta (Facebook/Instagram) advertising platforms
- Experience managing accounts with seven-figure annual media budgets
- Strong presentation skills and ability to lead client meetings and QBRs
- Strong analytical skills
- Deep understanding of mobile advertising (SKAN, AEM, MMPs)
- Authorized to work in the United States without employer sponsorship
- Full-time in-office work in NYC
What We Do
NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing. We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.
