Director, Demand Partnerships

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New York, NY, USA
In-Office
125K-150K Annually
Senior level
Marketing Tech
The Role
The Director, Demand Partnerships will drive adoption of EDO's measurement tool among agencies, meet sales targets, and manage strategic client relationships.
Summary Generated by Built In
Who We Are

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

EDO is headquartered in New York City and Los Angeles. We recognize the benefits of hybrid working, and want to create the best balance to ensure we can continue working together effectively. For our NY team, we have a hybrid work policy of three days in the office and two remote work days. 

To learn more about the work we do at EDO, please visit EDO Press.

The Role

The Director, Demand Partnerships at EDO is looking for someone with a reputation for developing trusted relationships with investment, programmatic, and insights leaders at top agencies. The ideal candidate has agency or sales experience successfully selling solutions and big ideas to clients and has a clear understanding of the needs and goals that an agency must fulfill for its clients. Additionally, candidates must be eager to put their agency or sales expertise to work by driving adoption of a best-in-class measurement tool that is changing how televisions and CTV advertising is planned, optimized, measured, and monetized.

What You Will Do
  • Drive EDO’s demand and adoption to new agency teams across key agency holding companies.
  • Drive programmatic growth across key agencies through data-driven storytelling and value articulation.
  • Meet quarterly bookings and revenue sales targets.
  • Engage with marketing, media and insights leaders at media agencies to understand their needs and position the value of EDO.
  • Lead strategic discussions throughout the sales cycle including methodology overviews, dashboard walkthroughs, and deep-dive data sessions.
  • Work with EDO leadership to develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity.
  • Actively utilize CRM software (HubSpot) to track progress against sales outreach goals, deal activity, and performance against financial targets.
  • Work closely with the Media Analytics and Client Service team to ensure that proposals are scoped appropriately and that client value is maximized.
What We Are Looking For
  • 5+ years of experience within adtech or agencies, either in sales or client service.
  • Proven ability to influence senior clients and agency teams through data-driven recommendations and strategic storytelling.
  • Experience developing client strategies or POVs that led to adoption of new media approaches, partners, or platforms.
  • Demonstrated success in navigating large, matrixed agency organizations, aligning cross-functional stakeholders across investment, strategy, analytics, and planning teams.
  • A track record of building trusted advisor relationships that influence client investment decisions and long-term planning.
  • Comfortable with targets and accountability, even if you haven’t previously held a formal sales quota; motivated by driving measurable impact and adoption.
  • Ability to easily navigate and comfortably work alongside cross-functional internal teams, including marketing, analytics, product and technology.
  • Detail-oriented, organized, and proactive in managing multiple priorities.
  • Comfortable working with ambiguity and driven by the excitement of building business from the ground up.
Compensation & Benefits

EDO offers a competitive compensation package. Components of compensation include:

  • Mid-stage equity and competitive salary
  • Flexible Time Off
  • Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
  • 401(k) plan, FSA, HSA
  • Commuter Benefits 
  • When in an office, employee meals & snacks fully paid for

The base salary range for this position is $125,000 to $150,000 PLUS equity in a mid-stage company and eligibility for a discretionary annual bonus. Compensation will be determined based on the skills, qualifications, experience, location and the level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

EDO is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.

Top Skills

Crm Software
Hubspot
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The Company
Culver City, CA
80 Employees
Year Founded: 2015

What We Do

EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts and media investments. EDO has cool job openings in Los Angeles, New York City and San Francisco. Check out our open positions or request a demo at https://www.edo.com/

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